Bluecore vs Yotpo Reviews
Bluecore
bluecore.com
Yotpo Reviews
yotpo.comSide by side
| Figure | Bluecore | Yotpo Reviews |
|---|---|---|
| Price from | — | $15/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 2 | 8 |
| Spec score · Merchant Marketing Software | 8.4 (#2) | 8.4 (#3) |
| API | Bluecore’s Events API accepts mobile app and other source events to identify or update customers and record commerce behaviors, including custom events. | The pricing comparison lists REST API and webhooks access in Premium, and custom API setup in Enterprise. |
| Company legal name | Crunchbase identifies the legal name as Bluecore, Inc. | Crunchbase identifies the active private company as Yotpo, Inc., founded by Tomer Tagrin and Omri Cohen. |
| Founded | Forbes lists Bluecore as founded in 2013. | 2011 |
| Headquarters | New York, New York, United States | New York City, New York, United States |
| Integrations | Published integrations include Magento 2, mParticle, LoyaltyLion, Passkit, Cartful, Shopify, Shopify webhooks and Google Cloud Storage, plus SFTP imports and exports. | Supported ecommerce platforms include Shopify, Shopify Plus, Adobe Commerce/Magento, BigCommerce, WooCommerce, Volusion, Salesforce Commerce Cloud and custom integrations. |
| Rating on Capterra | 0 out of 5 from 0 reviews | 4.5 out of 5 from 377 reviews |
| Rating on G2 | 4.3 out of 5 from 95 reviews | 4.3 out of 5 from 265 reviews |
| Rating on GetApp | 0 out of 5 from 0 reviews | 4.5 out of 5 from 377 reviews |
| Rating on TrustRadius | 8.2 out of 10 from 5 reviews and ratings | 7 out of 10 from 89 ratings |
| Support | Bluecore advertises onboarding, enablement and retail services, while its support document specifies 24x7x365 product support. | Yotpo describes round-the-clock support and dedicated customer success managers, while the pricing comparison lists 24/7 technical support for Pro and Premium. |
| System requirements | The website integration requires Bluecore's JavaScript snippet on each relevant page, including checkout and account-creation pages, and a technical team to install it. | The Adobe extension supports Adobe Commerce and Magento 2.4, PHP 5.5/5.6/7.0+, and current Chrome, Firefox, Opera, Safari and Edge browsers. |
| What it does | Bluecore is a retail marketing platform that unifies shopper identity, behavioral signals and product catalog data for personalized campaigns. | Yotpo Reviews collects, displays and syndicates customer reviews, ratings, photos and videos for ecommerce brands. |
Plans
Bluecore
- Custom enterprisePriced on request
- Custom enterprise planPriced on request
Yotpo Reviews
- FreeFree
- Starter$15 a month
- Pro$119 a month
- FreeFree
- Starter$89 a month
- Pro$169 a month
- EnterprisePriced on request
- PremiumPriced on request
In their own words
Bluecore
Bluecore combines shopper identity, behavioral data and product data to coordinate personalization across email, SMS, websites and paid media. Its audience builder supports drag-and-drop segmentation, historical and predictive analytics, audience insights and customer profiles. Bluecore says its retail models can score customer lifetime value, lifecycle stage, likelihood to act and product preferences. Campaign triggers can respond to shopper behavior and product events such as price drops, new arrivals and back-in-stock items. Marketing Agent explains marketing performance and tracks identification signals, with diagnostic insights connectable to campaign execution across email and mobile. Its AI Shopping Assistant can support shopping across websites, email, mobile apps and SMS. The Events API accepts mobile and other source events to identify or update customers and record commerce behavior, including custom events. Listed integrations include Adobe, BigCommerce, Criteo, Google Ads, Salesforce Marketing Cloud, Shopify, Snowflake, TikTok and Twilio. Bluecore targets retail ecommerce and marketing leaders; pricing is on request, and some audience exports and predictive scores may depend on contract.
Yotpo Reviews
Yotpo Reviews has no write-up on Specifiction yet; its figures are above.