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SPECIFICTION
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Blueshift vs Dotdigital

Blueshift

blueshift.com

Dotdigital

dotdigital.com

Side by side

FigureBlueshiftDotdigital
Price from$1,250/mo—
Free plan——
Free trial——
Open source——
WebYesYes
APIYesYes
Plans published31
Spec score · Marketing Automation - B2C Software8.1 (#8)7.7 (#11)
Spec score · Marketing Automation Software8.1 (#43)7.8 (#64)
ChannelsBlueshift supports campaigns across email, SMS and MMS, mobile push, in-app messaging, paid media, website content, and WhatsApp.The platform supports campaigns across email, SMS, web, WhatsApp, social media, and other channels.
Email automationYesYes
Founded20141999
Free planNoNo
HeadquartersBlueshift says its company is headquartered in San Francisco, with offices in London and Pune.London, United Kingdom
IntegrationsThe site says Starter includes 100+ native integrations and features connections including AWS, Snowflake, Shopify, Salesforce, LiveRamp, Criteo, Magento, and Census.Dotdigital says it has over 200 integrations; examples listed include Adobe Commerce, BigCommerce, Shopify Plus, Salesforce, and Microsoft Dynamics 365.
Intended customersThe company describes Blueshift as built for B2C marketing teams and says it serves mid-market B2C and B2B2C organizations in areas including retail, media, financial services, and healthcare.Dotdigital says organizations of all sizes and industries use its platform, including teams in commerce, charity, education, travel, media, and sports.
ProductBlueshift is an AI-powered customer engagement platform built for B2C marketing teams that combines a customer data platform, cross-channel marketing, and AI.Dotdigital brings customer data, campaign tools, and cross-channel activity together in one platform.
SecurityBlueshift says it encrypts data at rest with AES-256 and in transit with TLS 1.2+, and supports SAML single sign-on, multi-factor authentication, and audit logging.Dotdigital says its information security management system is ISO 27001 certified and it is Cyber Essentials Plus certified.
SupportThe pricing page lists Starter email support with 24-hour SLAs, Growth priority chat, and Enterprise 24/7 phone and chat support with a dedicated CSM and quarterly strategy reviews.Customers can contact support through in-platform live chat 24/7, by phone during office hours, or by email.

Plans

Blueshift

  • Starter$1,250 a month
  • GrowthPriced on request
  • EnterprisePriced on request

Blueshift pricing →

Dotdigital

  • Custom pricingPriced on request

Dotdigital pricing →

In their own words

Blueshift

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Dotdigital

Dotdigital has no write-up on Specifiction yet; its figures are above.

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