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SPECIFICTION
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Blueshift vs Hightouch

Blueshift

blueshift.com

Hightouch

hightouch.com

Side by side

FigureBlueshiftHightouch
Price from$1,250/mo$350/mo
Free plan—Yes
Free trial—Yes
Open source——
WebYesYes
iOS—Yes
Android—Yes
APIYesYes
Plans published39
Spec score · Customer Data Platforms8.1 (#13)9.1 (#1)
ComplianceThe security page says Blueshift undergoes SOC 2 Type 2 audits and offers capabilities supporting GDPR, CCPA, HIPAA-ready deployments, and customer data rights workflows.Hightouch lists ISO 27001 certification, SOC 2 and SOC 3 compliance, HIPAA compliance, and GDPR compliance among its security features.
IntegrationsThe site says Starter includes 100+ native integrations and features connections including AWS, Snowflake, Shopify, Salesforce, LiveRamp, Criteo, Magento, and Census.The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka.
ProductBlueshift is an AI-powered customer engagement platform built for B2C marketing teams that combines a customer data platform, cross-channel marketing, and AI.Hightouch describes itself as an agentic marketing platform and composable customer data platform for using customer data and AI in marketing workflows.
SecurityBlueshift says it encrypts data at rest with AES-256 and in transit with TLS 1.2+, and supports SAML single sign-on, multi-factor authentication, and audit logging.Hightouch states it does not store customer data, runs queries directly on the customer’s warehouse, and transfers data to destinations without storing it.
SupportThe pricing page lists Starter email support with 24-hour SLAs, Growth priority chat, and Enterprise 24/7 phone and chat support with a dedicated CSM and quarterly strategy reviews.Composable CDP plans list dedicated expert support, and the pricing page describes dedicated Slack, a dedicated customer success manager, onboarding, and custom support SLAs.

Plans

Blueshift

  • Starter$1,250 a month
  • GrowthPriced on request
  • EnterprisePriced on request

Blueshift pricing →

Hightouch

  • FreeFree
  • Self-servePriced on request
  • Basic Reverse ETLFree
  • FreeFree
  • Starter$350 a month
  • Pro$800 a month
  • Agentic Marketing PlatformPriced on request
  • BusinessPriced on request
  • Composable CDPPriced on request

Hightouch pricing →

In their own words

Blueshift

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Hightouch

Hightouch has no write-up on Specifiction yet; its figures are above.

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