Bombora vs CompanyData.com

Bombora provides B2B intent data, identity resolution and enrichment, digital audiences, campaign measurement, and analytics. It describes itself as a data company whose information flows into customers’ existing CRM, marketing automation, and advertising technology systems. Its customers include brands, agencies, and publishers, and its solutions focus exclusively on B2B. Company Surge uses business research activity to help sales and marketing teams identify accounts that may be in-market and shape outreach around the buyer journey. Bombora says its method compares three recent weeks of activity with a 12-week baseline across more than 25,300 topics. Its Data Co-op spans thousands of media destinations and millions of B2B domains; Bombora says 86% of Co-op data is shared exclusively with it to derive intent. Visitor Insights identifies anonymous site visitors and enriches profiles with attributes such as seniority, role, interests, and intent. Audience options include custom, account-based, intent-based, and retargeting audiences, plus more than 740 predefined audiences. B2beacon measures campaign reach and engagement at account and buying-group levels; Bombora reports match rates above 90%.

CompanyData.com supplies company information for lead generation, CRM enrichment, compliance, onboarding and software integrations. Its API covers more than 374 million businesses in 190+ countries, with data sourced from official registries through more than 1,200 registry sources. API functions include company search, full business profile export, city lookup, corporate structure and enrichment. Returned fields can include company identity, address, legal form, status, industry codes, directors, financials, employees, contacts and ownership. Listed tools include Salesforce, HubSpot, Zapier, webhooks, Python and JavaScript SDKs, Excel and BI, plus an MCP server that works with Claude, Cursor and ChatGPT. CompanyData says data is refreshed monthly and describes registry records as having documented sources and a lawful basis, with GDPR coverage in Europe and the UK and CCPA coverage in the United States. Self-serve API plans have a 50-requests-per-second limit; custom API plans have no rate limit. The self-serve API starts at $34 a month and includes a 7-day trial. The company is based in Amsterdam and began as BoldData in the Netherlands in 2009 before becoming CompanyData.com in 2025.