Bombora vs Mattermark

Bombora provides B2B intent data, identity resolution and enrichment, digital audiences, campaign measurement, and analytics. It describes itself as a data company whose information flows into customers’ existing CRM, marketing automation, and advertising technology systems. Its customers include brands, agencies, and publishers, and its solutions focus exclusively on B2B. Company Surge uses business research activity to help sales and marketing teams identify accounts that may be in-market and shape outreach around the buyer journey. Bombora says its method compares three recent weeks of activity with a 12-week baseline across more than 25,300 topics. Its Data Co-op spans thousands of media destinations and millions of B2B domains; Bombora says 86% of Co-op data is shared exclusively with it to derive intent. Visitor Insights identifies anonymous site visitors and enriches profiles with attributes such as seniority, role, interests, and intent. Audience options include custom, account-based, intent-based, and retargeting audiences, plus more than 740 predefined audiences. B2beacon measures campaign reach and engagement at account and buying-group levels; Bombora reports match rates above 90%.

Mattermark helps users find, prospect, and track fast-growing companies and investors. Company profiles cover more than 80 fields, including geography, industry, revenue, personnel, funding, and employee growth; the service also monitors changes in team size, web traffic, and media mentions. Users can search, filter, and sort company information, then follow organizations with saved searches, custom lists, and news notifications. Mattermark says it draws information from millions of news articles and websites daily using machine learning, web crawlers, primary sources, and natural language processing, with in-house analysts verifying data daily. Its Salesforce integration syncs company information into leads and other objects and supports triggers and actions on data fields. Excel, Google Sheets, an iOS app, and a Chrome extension are also listed as access or integration options. The API offers REST and GraphQL access to company and investor data, including details, news, similar companies, and funding events; its trial includes 100 free API calls. Pricing includes free iOS access, paid options from $49/user/mo, and other plans with separate terms.