BookOne CRM vs Hapi Guest Identity (formerly Hapi Guest CRM)

BookOne CRM is guest relationship management software built into the BookOne PMS. It records room preferences, dietary requests, food and beverage billing patterns, feedback history, and past stay dates. Hotel staff can target former guests by stay frequency, total spend, or location. Using the official WhatsApp Business API, it can automate pre-arrival messages, upgrade offers, and post-checkout review requests. Hotels can set up points and tier-based rewards, earned on room charges or restaurant bills and redeemed on future direct bookings. Post-checkout forms can prompt positive reviewers to post on Google and TripAdvisor, while routing critical feedback to managers. The onboarding team can help clean, format, and upload guest lists from older platforms, standalone CRMs, or spreadsheets. External data can be ingested through custom API setups, though BookOne says the CRM works most efficiently with its PMS. Guest CRM requires PMS_CORE and is included in Premium. The product has no free plan, offers a free trial, and lists pricing on request.

Hapi Guest Identity (formerly Hapi Guest CRM) has no write-up on Specifiction yet; its figures are above.