| Price from | $17.99/mo | £29.50/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 2 | 2 |
| Spec score · Barbershop Scheduling Software | 7.9 (#17) | 8.5 (#5) |
| Founder | The About page names Anthony Obi as founder and says he has an MBA and over 20 years of experience in pricing, analytics, and customer value management. | Setora was established in 2026 by founder Ben Osborne. |
| Headquarters | Bookwella says it is based in Alberta, Canada. | The registered office is 61 Bridge Street, Kington, United Kingdom, HR5 3DJ. |
| Integrations | The site says businesses can share their booking link on Instagram, Google, Facebook, or their website, and describes Google review automation. | Documented integrations include Stripe Connect for payments and Mailchimp for customer email marketing; SMS delivery uses Twilio. |
| Purpose | Bookwella provides online appointment booking, automated reminders, review follow-up, and client win-back for appointment-based businesses. | Setora is booking software for independent barbershops and salons, with tools for bookings, calendars, payments, reminders, and customer records. |
| Reminders | Bookwella sends SMS confirmations and automated 24-hour and 2-hour appointment reminders. | Email reminders are included; SMS reminders use separately purchased credits and configurable lead times from 1 to 72 hours. |
| Scheduling | The pricing page lists online booking, calendar and scheduling, and team scheduling among its included features. | The shared calendar supports staff schedules, walk-ins, staff filters, and drag-to-reschedule. |
| Support | The Help Center offers setup guides and common answers, with a Contact page for further support and setup guidance. | Customers can contact Setora through live chat or email, and its Help Centre provides setup, operations, payment, and troubleshooting guides. |
