Boomerang vs Mixmax
Boomerang
boomeranggmail.comMixmax
mixmax.comSide by side
| Figure | Boomerang | Mixmax |
|---|---|---|
| Price from | $4.98/mo | $29/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | Yes |
| macOS | Yes | Yes |
| Linux | — | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 10 |
| Spec score · Email Tracking Software | 9.5 (#1) | 9.1 (#7) |
| Spec score · Sales Email Tracking Software | 9.5 (#1) | 9.1 (#5) |
| Headquarters | Santa Clara, California, USA | San Francisco, California, United States |
| Integrations | Team scheduling integrates with Zoom and Google Meet and supports multiple calendars. | Mixmax advertises more than 40 native integrations, including Salesforce, HubSpot, Slack, Google Calendar, LinkedIn, Zoom and Zapier. |
| Licence | The official pages do not identify an open-source licence for the Gmail product. | Mixmax's terms state that Mixmax owns the services and prohibit copying, modification, reverse engineering and exploitation, indicating proprietary software rather than open source. |
| Rating on Chrome Web Store | 4.9 out of 5 from 2.1K ratings | 4.5 out of 5 from 548 reviews |
| Rating on G2 | 4.6 out of 5 from 423 reviews | 4.6 out of 5 from 1,486 reviews |
| Security | Boomerang says its servers run in SAS-70 Type II and ISO 27001 certified data centers and that it completes annual SOC 2 Type II audits. | Mixmax states that it is SOC 2 Type II certified, HIPAA compliant, GDPR and CPRA compliant, and audited by Google. |
| Support | Technical support is available by email at [email protected], and the Teams offering lists priority email support. | Mixmax provides a Help Center, support messenger, email support, and an AI assistant named Maxine available 24/7 in the web app. |
| System requirements | The Gmail product requires a Gmail or Google Workspace account and supports Chrome, Firefox, Opera, Edge and Safari. | The Chrome extension supports the current and previous stable desktop Chrome releases on Windows, macOS and Linux, recommends at least 8GB RAM and requires at least 1280-pixel display width. |
| What it does | Boomerang adds email scheduling, reminders, tracking and meeting scheduling to Gmail and Google Workspace. | Mixmax runs sales outreach inside Gmail by sending personalized follow-ups, tracking engagement, managing reminders and booking meetings. |
Plans
Mixmax
- FreeFree
- I follow up now and thenFree
- Inbox Copilot$29 a month
- I reach out every week$29 a month
- Engagement Copilot$49 a month
- Mixmax Suite$89 a month
- Outreach is my job$89 a month
- We run outreach at scale$129 a month
- Meeting CopilotPriced on request
- Mixmax for TeamsPriced on request
In their own words
Boomerang
Boomerang helps users control email timing, follow-ups, and meeting scheduling. It can schedule message delivery, snooze messages, and remind users to follow up. Inbox Pause holds incoming messages until the user is ready and can be scheduled to activate automatically. Magic Live Calendar supports bookable schedules, suggested meeting times, free/busy sharing, and team scheduling. Team scheduling integrates with Zoom and Google Meet and supports multiple calendars. Respondable uses artificial intelligence to offer real-time guidance on email effectiveness and tone. Boomerang for Gmail is available as a browser extension for Chrome, Firefox, Safari, Edge, and Opera, with Android and iOS apps also listed. The Basic plan costs nothing and includes 10 message credits per month. Paid plans start at $4.98 a month billed annually, and a 30-day trial is listed. Boomerang says it stores message headers, not message bodies, to identify messages for sending or returning. Its Gmail product uses Google OAuth 2.0 and says it does not access passwords. Technical email support is available.
Mixmax
Mixmax is a sales engagement platform for revenue teams using Gmail or Outlook. It runs as a Chrome extension for Gmail, an Outlook add-in, and a web dashboard for sequences, reports, and workspace settings. Multi-stage sequences can send follow-up emails, create tasks, and schedule calls using merge variables and CSV uploads. Real-time email open and click tracking comes with desktop notifications, while scheduling links let recipients choose a time and add the meeting to both calendars. Rules can create Salesforce tasks after emails are opened or add recipients to sequences when deal stages change. Mixmax also syncs email, meeting, and sequence activity to Salesforce or HubSpot, and lists more than 40 native integrations included on every plan. The Free plan allows 20 tracked emails and up to 50 sequence recipients per month. Paid plans start at $29/user/mo billed annually; a 14-day trial is available. Mixmax requires Chrome for its extension and may limit one user's sending to 1,000 emails per day.