Overview

BoothHQ brings exhibitor sales, event administration and attendee engagement into one platform for trade show and conference organizers. It is a strong fit for teams running a substantial show or several events that need floor plans and conference programming alongside transactions; small events can start free, but the free attendee cap is tight.

Key features

The floor-plan builder supports drag-and-drop layouts, attendee and exhibitor views, print-ready exports, concurrent editing and booth locks. For teams coordinating assignments, locks and shared editing help keep a working plan orderly; exports also make the layout useful outside the platform. Organizers can embed a live plan on their own site with an iframe, including sites built with WordPress, Wix or Squarespace.

Exhibitors can select booths or sponsorships, compare available-space pricing and complete transactions through BoothHQ. Organizers can collect applications, assign booths, collect payments, track deliverables and message exhibitors, covering more of the exhibitor workflow than a floor plan alone.

Conference management includes calls for proposals and sessions. Attendee tools include AI-suggested companies and sessions, personalized must-see lists, real-time chat, contact exchange and scheduled appointments. Those features make BoothHQ more compelling for conferences where attendee planning and networking matter, though organizers seeking only a vendor directory may not need this breadth. The maker says My Show Planner can extend the experience to a branded iOS and Android app.

BoothHQ connects to more than 150 services, including Cvent, Eventbrite, Salesforce, HubSpot, Stripe, Square, PayPal and Mailchimp. Its homepage states fees of 2% + 50¢ on tickets and 1% capped at $50 on booths and sponsorships, so transaction costs should be considered alongside the subscription price.

Pricing

The Free plan costs 0.00 USD per free, billed forever, and covers one event, up to 50 attendees, online ticket sales through your own Stripe, an exhibitor directory, basic reporting and email support. It is a reasonable starting point for a small event, but the audience ceiling and single-event allowance make it unsuitable for growing or multi-event operations.

Pro costs 99.00 USD per month, billed $99/ per month, or $990/yr — 2 months free. It adds unlimited events and up to 2,500 attendees per event, plus the floor-plan builder, conference management with CFP and sessions, sponsorship sales, advanced reporting and analytics, custom branding and standard support. This is the practical choice for organizers who need the platform's core planning and sales tools across multiple events; the per-event attendee cap still matters for larger shows.

Enterprise has custom pricing. It includes everything in Pro, unlimited attendees, multiple team members and organizers, SSO and API access, white-label or custom domain, a dedicated success manager and SLA, invoice or PO billing, and custom integrations. It is the tier for large-scale or multi-event operators that need higher capacity, organizational access controls or tailored integrations.

Free includes email support, Pro standard support, and Enterprise a dedicated success manager and SLA. SSO is an Enterprise feature. The maker pages do not state security certifications or compliance standards, so organizations with specific compliance requirements should assess that fit before committing.

Platforms

BoothHQ is available on web, iOS and Android, and offers API access on Enterprise. The branded My Show Planner app can extend to iOS and Android.

Who it's for

BoothHQ suits trade show and conference organizers who want booth and sponsorship transactions, floor plans, event programming and attendee tools in one system. It is particularly relevant to teams coordinating multiple events or larger shows; a single small event with fewer than 50 attendees may be served by the free plan, while organizers needing only vendor applications or a map may find the broader platform unnecessary.

Pros and cons

Pros: Exhibitor transactions, applications, assignments, payment collection, deliverable tracking and messaging sit alongside floor plans and conference tools, reducing the need to separate those workflows.
Pros: Concurrent floor-plan editing, booth locks, attendee and exhibitor views, and print-ready exports support collaborative planning and practical distribution.
Pros: The Free plan has no subscription charge and includes ticketing through the organizer's own Stripe account, an exhibitor directory and basic reporting.
Cons: Free is limited to one event and 50 attendees; Pro raises that to 2,500 attendees per event but still has a defined cap.
Cons: Pro starts at 99.00 USD per month, and the stated ticket, booth and sponsorship fees add transaction costs.
Cons: SSO and API access are reserved for Enterprise, which has custom pricing.

Alternatives

Choose ExpoFP if you want a dedicated floor-plan option: its DIY plan costs 149.00 USD per month and includes 100 booths shown, a self-built map, booth reservation and sponsorship. Zoho Backstage may suit organizers whose event needs fit its free tier, which allows 100 attendees per event, 300 RSVP invites per event, three sessions and three speakers per event, and one event day. For vendor and exhibitor profiles, product publishing and event applications, Marketspread has a free Standard plan. ExpoMap is another free option for a small event, with one event, up to 49 exhibitors and up to 250 visitors, plus a floor plan, registration and exhibitor portal.

WebMobi Trade Show Management, xh, Exhibitio and Expo Manager are also alternatives to consider.

Browse the Exhibitor Management Software category for more options.

Verdict

Choose BoothHQ if your team needs exhibitor transactions, floor-plan collaboration, conference management and attendee engagement together, especially across multiple events. Its free tier offers a low-commitment start, but the 50-attendee limit makes Pro the more realistic fit for growing shows, while larger operations should weigh Enterprise's custom pricing against its unlimited capacity and added controls. Look elsewhere if you need only a simple map or vendor application workflow, or if the subscription and transaction fees outweigh the value of having these functions together.

	BoothHQ	Expo Manager
Free plan	Yes	Yes
Paid from	$99/mo	Free
Platforms	Android, api, iOS, Web	Android, iOS, Web
Free plan	Yes	Yes
Paid from	99 /mo
Application forms	Yes	Yes
Booth assignment	Yes	Yes
Payment collection	Yes	Yes
Deliverable tracking	Yes
Exhibitor messaging	Yes

BoothHQ vs Expo Manager

BoothHQ

Expo Manager