boro vs Reelo
boro
bororewards.com
Reelo
reelo.ioSide by side
| Figure | boro | Reelo |
|---|---|---|
| Price from | $100/mo | ₹2,000/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 1 | 5 |
| Spec score · Restaurant Marketing Software | 8.1 (#8) | 8.9 (#1) |
| Integrations | The page lists POS system integration and describes universal POS compatibility, without naming specific POS providers. | Reelo says it integrates natively with 35+ restaurant POS systems in India, including Petpooja, DotPe, eZee Optimus, AllPOS, and Ciferon. |
| Trial | Boro offers a 30-day free trial with no credit card required and cancellation at any time. | Reelo’s pricing page says the Growth Plan has a 14-day free trial, after which users can upgrade or continue on the Forever Free plan. |
| What it does | Boro provides digital loyalty programs for independent restaurants. | Reelo is a restaurant marketing, loyalty and customer-insights platform for restaurants, cafés, bars, QSRs and cloud kitchens. |
Plans
Reelo
- Forever FreeFree
- Forever FreeFree
- Membership plan₹2,000 a month
- Growth Yearly₹3,250 a month
- Growth Yearly₹3,250 a month
In their own words
Reelo
Reelo is a customer engagement platform for retailers, with marketing tools focused on restaurants and repeat business. Its loyalty program supports points, cashback, free items and tiered perks, with customizable branding. In the CRM, POS orders update guest spend, visit history, average order value and preferences, which can support audience targeting and campaigns to upsell, re-engage customers or increase order value. Reelo says it connects by API to more than 35 restaurant POS systems in India, including Petpooja, DotPe, eZee Optimus, AllPOS and Ciferon. The connection requires no new hardware and is usually set up within 24–48 hours. Its mobile app provides access to sales, feedback, campaigns and customer sections. The Forever Free plan includes SMS and email campaigns, customer insights and business insights. Growth adds features including automated campaigns, feedback tools, custom loyalty programs, customer data export and custom QR codes. Growth costs ₹3,250 per month per outlet and has a 14-day trial; after the trial, users can upgrade or continue on Forever Free. Reelo is available on Android, iOS, web and via API.