BotSailor vs Gupshup
BotSailor
botsailor.com
Gupshup
gupshup.aiSide by side
| Figure | BotSailor | Gupshup |
|---|---|---|
| Price from | $6/mo | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 15 | 4 |
| Spec score · WhatsApp Business API Providers | 9.3 (#3) | 8.5 (#6) |
| AI agents | Specialized agents can use business knowledge, route conversations, collect data, trigger flows, call APIs and hand chats to human staff. | Its AI agents automate customer conversations, qualify leads, recommend products, support bookings and escalate complex cases to people. |
| API | The REST API supports messaging, subscriber management, chatbot flows, team and reseller accounts, catalogs, labels, sequences, and AI integration, with API-key authentication. | The WhatsApp API exposes a POST endpoint for sending text, image and other message types, with API-key authentication. |
| Channels | Supported conversational channels are WhatsApp, Facebook Messenger, Instagram, Telegram, and Website Chat. | The platform supports omnichannel conversations through WhatsApp, Instagram, SMS and RCS. |
| Founded | 2021 | Gupshup identifies 2004 as its founding year and says it was born in India. |
| Headquarters | Rajshahi, Bangladesh | Cupertino, California, United States |
| Human handoff | Teams can take over conversations through the shared inbox and access customer information, conversation history, labels, assignments, and notes. | Yes |
| Integrations | The integrations catalog lists services including Google Sheets, Shopify, WooCommerce, Zapier, n8n, Twilio, Stripe, PayPal, Mailchimp, HubSpot, Telegram, WhatsApp and HTTP API. | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. |
| Licence | Terms identify the platform, source code, APIs, interfaces and related materials as proprietary and grant only a revocable, non-transferable use licence. | The reviewed official documentation describes hosted proprietary services and does not identify an open-source licence. |
| Rating on Capterra | 3.0 out of 5 from 2 reviews. | 4.3 out of 5 from 35 reviews |
| Rating on G2 | 4.5 out of 5 from 2 visible reviews; G2 says there are not enough reviews for buying insight. | 4.4 out of 5 from 67 reviews |
| Rating on GetApp | 3.0 out of 5 from 2 reviews. | 4.3 out of 5 from 35 reviews |
| Security controls | Published controls include TLS encryption, encryption at rest where applicable, hardened infrastructure, logging, monitoring and GDPR-oriented processing terms. | The security page states that Gupshup uses encryption in transit and at rest, role-based access, vulnerability testing, continuous monitoring and disaster-recovery practices. |
| What it does | BotSailor is a cloud platform for AI-powered customer engagement, chatbot automation, broadcasting, commerce and team inbox workflows across WhatsApp, Instagram, Facebook Messenger, Telegram and websites. | Gupshup provides conversational AI and messaging automation for marketing, commerce and customer support. |
Plans
BotSailor
- FreeFree
- Premium 1K$8.99 a month
- Premium 500 (Pro)$10.99 a month
- Premium 2K$12.59 a month
- Premium 1K (Pro)$14.99 a month
- Premium 2K (Pro)$20.99 a month
- Premium 1K Quarterly$22.48, paid once
- Premium 3K (Pro)$25.99 a month
- Premium 5K (Pro)$40.99 a month
- Premium 1K Yearly$71.95 a year
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
In their own words
BotSailor
BotSailor is an AI-powered customer engagement and automation platform for sales, support, marketing, and commerce. It handles conversations across WhatsApp, Instagram, Facebook Messenger, Telegram, and website chat. AI agents can use business knowledge, collect information, route conversations, trigger automations, call APIs, or hand discussions to people. The platform also provides visual chatbot flows, broadcasts, follow-up sequences, lead capture, social automation, and a shared team inbox. Commerce connections to Shopify, WooCommerce, and Salla support product discovery, cart recovery, order notifications, payment journeys, and post-purchase support. Listed integration options include Google Sheets, webhooks, WPForms, Elementor, Google Forms, HTTP API, Shopify, and WooCommerce. Its REST API covers messaging, subscriber management, chatbot flows, team and reseller accounts, catalogs, labels, sequences, and AI integration, using API-key authentication. BotSailor offers white-label and reseller solutions. The Free plan is free and includes 200 subscribers and 200K AI tokens per month. The listed Premium 1K plan costs $14.99 a month and includes 1K subscribers and 2M AI tokens per month. Third-party messaging providers may charge separately.
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.