Boulevard vs FollowThrough
Boulevard
joinblvd.com
FollowThrough
follow.clvrd.comSide by side
| Figure | Boulevard | FollowThrough |
|---|---|---|
| Price from | $143/mo | $29/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 4 |
| Spec score · Salon Marketing Software | 8.7 (#8) | 9.2 (#2) |
| Integrations | Listed integrations include Apple Calendar, Google Calendar, Facebook and Instagram Book Now, Okta, OPERA PMS, QuickBooks Online, Shopify, Zapier, Reserve with Google, Vish, Widewail and REACH.ai. | The Solo plan lists Square and Clover integrations. |
| Loyalty | Businesses can create branded loyalty programs and special offers. | Loyalty programs support rewards, customer enrollment, progress tracking, digital passes, and QR check-ins. |
| Reports | Reporting offers dashboards, custom views, exports and Snowflake Data Share for BI, ERP and CRM connections. | Reports cover customer behavior, retention, busy periods, email outcomes, follow-up completion, pipeline value, and wins by period. |
| System requirements | The pricing FAQ says users generally need a modern computer or laptop, an iPad and broadband internet; the Boulevard Duo point-of-sale is required for payment processing. | The CRM page says FollowThrough runs in any modern browser and installs on iPhone and Android as a progressive web app. |
| What it does | Boulevard is a business-management and client-experience platform for salons, spas, medspas, barbershops and other appointment businesses, combining scheduling, booking, marketing, messaging and payments. | FollowThrough is a follow-up system for small businesses that tracks leads, assigns next steps, automates reminders, and supports customer retention. |
Plans
Boulevard
- Essentials$143 a month
- Premier$234 a month
- Prestige$328 a month
- EnterprisePriced on request
In their own words
Boulevard
Boulevard is a client experience and business management platform for appointment-based self-care businesses, including salons, medspas, spas, barbers, massage businesses and nail salons. Clients can book through a business website or social media. Precision Scheduling is designed to manage calendars and reduce appointment gaps, while Beau AI answers calls, helps clients book and captures leads 24/7. Marketing features include email campaigns, text marketing, two-way texting and SMS appointment notifications. The platform also lists appointment reminders, intake forms, waitlists, inventory tracking, resource booking, payments and multi-location support. Integrations include Google and Apple calendars, Shopify, QuickBooks Online, Okta and Zapier, plus booking links for Facebook, Instagram and Google. Boulevard offers role-based permissions, IP restrictions and staff activity logs. An onboarding specialist can help configure locations, services and staff accounts; training is available through Boulevard Academy. It runs on Android, iOS and the web, with pricing from $143/mo. Processing payments requires a modern computer or laptop, an iPad, broadband internet and Boulevard Duo.
FollowThrough
FollowThrough helps small businesses track leads, set next steps, automate reminders, and encourage customers to return. Its tools include CRM and pipeline tracking, tasks, lifecycle email automation, campaigns, loyalty programs, reports, and an owner dashboard. Users can start from templates for new leads, missed calls, quote follow-ups, first visits, or inactive customers, then add contacts manually or import a CSV. Digital loyalty passes can be sent by email; customers can track progress and use QR codes for check-ins. The Free plan costs $0/forever for one user and up to 25 contacts, with pipeline, tasks, and email notifications. Paid plans start at $29/month and include a 14-day free trial with no credit card required. Solo lists Square and Clover integrations, while public API access is included in Growth. FollowThrough is available on Android, iOS, and the web, with API availability listed. The maker describes it as built for owner-led businesses, including salons, car washes, restaurants, gyms, and spas.