Boulevard vs Lumidara
Boulevard
joinblvd.com
Lumidara
lumidara.comSide by side
| Figure | Boulevard | Lumidara |
|---|---|---|
| Price from | $143/mo | $10/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 4 | 3 |
| Spec score · Salon Marketing Software | 8.7 (#8) | 7.8 (#29) |
| Booking | Its self-booking feature lets clients book through a business website and social media. | Clients can choose a service, view availability, and book through a link without needing an app. |
| Loyalty | Businesses can create branded loyalty programs and special offers. | Businesses can set points rules based on visits or dollars spent and offer rewards clients redeem through their portal. |
| Payments | Boulevard includes checkout, tipping and integrated payment processing. | Businesses connect their own Stripe account to accept card payments, and Lumidara says it takes no cut of those payments. |
| Product | Boulevard describes itself as a client experience and business management platform for appointment-based self-care businesses. | Lumidara provides scheduling, loyalty program management, and client retention tools for beauty businesses. |
| Security | Boulevard says it undergoes an annual independent SOC 2 audit and makes its SOC 2 Type 2 report available to current and prospective customers under NDA. | The FAQ says Lumidara uses Supabase Row Level Security so each business can access only its own data, and encrypts connections with SSL. |
Plans
Boulevard
- Essentials$143 a month
- Premier$234 a month
- Prestige$328 a month
- EnterprisePriced on request
In their own words
Boulevard
Boulevard is a client experience and business management platform for appointment-based self-care businesses, including salons, medspas, spas, barbers, massage businesses and nail salons. Clients can book through a business website or social media. Precision Scheduling is designed to manage calendars and reduce appointment gaps, while Beau AI answers calls, helps clients book and captures leads 24/7. Marketing features include email campaigns, text marketing, two-way texting and SMS appointment notifications. The platform also lists appointment reminders, intake forms, waitlists, inventory tracking, resource booking, payments and multi-location support. Integrations include Google and Apple calendars, Shopify, QuickBooks Online, Okta and Zapier, plus booking links for Facebook, Instagram and Google. Boulevard offers role-based permissions, IP restrictions and staff activity logs. An onboarding specialist can help configure locations, services and staff accounts; training is available through Boulevard Academy. It runs on Android, iOS and the web, with pricing from $143/mo. Processing payments requires a modern computer or laptop, an iPad, broadband internet and Boulevard Duo.