Boulevard vs ShopMaster
Boulevard
joinblvd.comShopMaster
master.com.auSide by side
| Figure | Boulevard | ShopMaster |
|---|---|---|
| Price from | $143/mo | A$117/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 4 | 2 |
| Spec score · Salon Software | 8.8 (#3) | 7.3 (#32) |
| Spec score · Salon CRM Software | 8.7 (#7) | 7.4 (#39) |
| Spec score · Salon and Spa Scheduling Software | 8.8 (#7) | 7.4 (#32) |
| Company history | Boulevard says it launched in 2016 and was originally founded in Los Angeles; it is now fully remote. | The maker says @Master has been a salon software provider since 2000. |
| Founded | LinkedIn lists Boulevard as founded in 2016. | 2000 |
| Integrations | Listed integrations include Apple Calendar, Google Calendar, Facebook and Instagram Book Now, Okta, OPERA PMS, QuickBooks Online, Shopify, Zapier, Reserve with Google, Vish, Widewail and REACH.ai. | The maker describes Google Reviews integration and @MasterPAY as an EFTPOS terminal included with the ShopMaster plan. |
| Marketing | Marketing tools send SMS and email campaigns, while automated campaigns charge based on appointments booked. | Marketing tools include SMS, mass email and mailers for birthdays, new clients, referrals and clients who have not visited for 20 weeks. |
Plans
Boulevard
- Essentials$143 a month
- Premier$234 a month
- Prestige$328 a month
- EnterprisePriced on request
In their own words
Boulevard
Boulevard is a client experience and business management platform for appointment-based self-care businesses, including salons, medspas, spas, barbers, massage businesses and nail salons. Clients can book through a business website or social media. Precision Scheduling is designed to manage calendars and reduce appointment gaps, while Beau AI answers calls, helps clients book and captures leads 24/7. Marketing features include email campaigns, text marketing, two-way texting and SMS appointment notifications. The platform also lists appointment reminders, intake forms, waitlists, inventory tracking, resource booking, payments and multi-location support. Integrations include Google and Apple calendars, Shopify, QuickBooks Online, Okta and Zapier, plus booking links for Facebook, Instagram and Google. Boulevard offers role-based permissions, IP restrictions and staff activity logs. An onboarding specialist can help configure locations, services and staff accounts; training is available through Boulevard Academy. It runs on Android, iOS and the web, with pricing from $143/mo. Processing payments requires a modern computer or laptop, an iPad, broadband internet and Boulevard Duo.
ShopMaster
ShopMaster has no write-up on Specifiction yet; its figures are above.