Boulevard vs Shore
Boulevard
joinblvd.comShore
shore.comSide by side
| Figure | Boulevard | Shore |
|---|---|---|
| Price from | $143/mo | — |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 7 |
| Spec score · Salon Software | 8.8 (#3) | 8.4 (#7) |
| Spec score · Salon Marketing Software | 8.7 (#8) | 8.5 (#11) |
| Spec score · Appointment Scheduling Software | 8.0 (#67) | 8.5 (#30) |
| Free plan | No | No |
| Integrations | Listed integrations include Apple Calendar, Google Calendar, Facebook and Instagram Book Now, Okta, OPERA PMS, QuickBooks Online, Shopify, Zapier, Reserve with Google, Vish, Widewail and REACH.ai. | The Booking package lists Google Calendar integration, and Booking + Marketing lists PayPal integration. |
| Product | Boulevard describes itself as a client experience and business management platform for appointment-based self-care businesses. | Shore combines appointment booking, customer and staff management, payments, and point-of-sale tools for businesses. |
| Security | Boulevard says it undergoes an annual independent SOC 2 audit and makes its SOC 2 Type 2 report available to current and prospective customers under NDA. | Shore says browser-to-server data transmission uses 256-bit SSL encryption. |
Plans
Boulevard
- Essentials$143 a month
- Premier$234 a month
- Prestige$328 a month
- EnterprisePriced on request
Shore
- Booking€49.90 a year
- Booking + Marketing€69.90 a year
- POS€49.90 a year
- POS+€69.90 a year
- All-in-One€119.90 a year
- Booking$4,990 a month
- Booking + Marketing$6,990 a month
In their own words
Boulevard
Boulevard is a client experience and business management platform for appointment-based self-care businesses, including salons, medspas, spas, barbers, massage businesses and nail salons. Clients can book through a business website or social media. Precision Scheduling is designed to manage calendars and reduce appointment gaps, while Beau AI answers calls, helps clients book and captures leads 24/7. Marketing features include email campaigns, text marketing, two-way texting and SMS appointment notifications. The platform also lists appointment reminders, intake forms, waitlists, inventory tracking, resource booking, payments and multi-location support. Integrations include Google and Apple calendars, Shopify, QuickBooks Online, Okta and Zapier, plus booking links for Facebook, Instagram and Google. Boulevard offers role-based permissions, IP restrictions and staff activity logs. An onboarding specialist can help configure locations, services and staff accounts; training is available through Boulevard Academy. It runs on Android, iOS and the web, with pricing from $143/mo. Processing payments requires a modern computer or laptop, an iPad, broadband internet and Boulevard Duo.
Shore
Shore combines appointment booking, customer and staff management, payments, and point-of-sale tools for service businesses and retailers. Customers can book through a business website, Google, Instagram, or Facebook, while staff can use an online calendar, customer records, automatic reminders, and business statistics. Group booking and payment collection are also listed. For in-person sales, its POS app turns an iPad into a register that can connect to a card reader and receipt printer; POS features include inventory control, with a DATEV interface for transferring sales data to a tax advisor. Shore runs in a browser and has iOS and Android apps. It lists a Google Calendar integration in Booking and PayPal in Booking + Marketing. Plans include Booking, Booking + Marketing, POS, POS+, and All-in-One. Pricing starts at €49.90/mo (annual), and there is no free plan. The 14-day trial requires no payment information and ends automatically. Shore says its servers and databases are located in Germany, with daily backups and redundant storage.