Boulevard vs Softalon
Boulevard
joinblvd.comSoftalon
softalon.comSide by side
| Figure | Boulevard | Softalon |
|---|---|---|
| Price from | $143/mo | $49/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 3 |
| Spec score · Salon CRM Software | 8.7 (#7) | 7.6 (#35) |
| Payments | Boulevard includes checkout, tipping and integrated payment processing. | Online payments are supported through Stripe, PayPal, or Square, and salons can also record offline payments. |
| Product | Boulevard describes itself as a client experience and business management platform for appointment-based self-care businesses. | Softalon provides salon booking, scheduling, and client management services. |
| Scheduling | Boulevard’s Precision Scheduling is designed to help businesses manage calendars and eliminate appointment gaps. | The calendar supports team availability, appointment changes, unavailability blocks, and buffer times. |
| Security | Boulevard says it undergoes an annual independent SOC 2 audit and makes its SOC 2 Type 2 report available to current and prospective customers under NDA. | The privacy policy says data is encrypted in transit and at rest, customer data is logically isolated, and integration credentials are encrypted. |
Plans
Boulevard
- Essentials$143 a month
- Premier$234 a month
- Prestige$328 a month
- EnterprisePriced on request
In their own words
Boulevard
Boulevard is a client experience and business management platform for appointment-based self-care businesses, including salons, medspas, spas, barbers, massage businesses and nail salons. Clients can book through a business website or social media. Precision Scheduling is designed to manage calendars and reduce appointment gaps, while Beau AI answers calls, helps clients book and captures leads 24/7. Marketing features include email campaigns, text marketing, two-way texting and SMS appointment notifications. The platform also lists appointment reminders, intake forms, waitlists, inventory tracking, resource booking, payments and multi-location support. Integrations include Google and Apple calendars, Shopify, QuickBooks Online, Okta and Zapier, plus booking links for Facebook, Instagram and Google. Boulevard offers role-based permissions, IP restrictions and staff activity logs. An onboarding specialist can help configure locations, services and staff accounts; training is available through Boulevard Academy. It runs on Android, iOS and the web, with pricing from $143/mo. Processing payments requires a modern computer or laptop, an iPad, broadband internet and Boulevard Duo.