Overview

A JavaScript tracker identifies companies visiting a business website and records what they view and when. That gives revenue teams a basis for prioritizing accounts already engaging with their site; it identifies companies, not necessarily the individual behind each visit. Company and people search, account lists, intent signals, workflows, and AI features extend the product from monitoring into research and follow-up.

Leadfeeder connects with CRMs and tools including Slack, Google Ads, and analytics products, with additional connections through Zapier to more than 5,000 apps. HubSpot, Salesforce, and Pipedrive support two-way CRM sync, a useful fit for teams that want activity and sales records to stay connected. The Connect browser extension surfaces company and contact details in Chrome and Microsoft Edge.

Leadfeeder says its information security and privacy programs are based on ISO 27001 and ISO 27701, encrypts customer data in transit and at rest, and hosts infrastructure on AWS in the EU/EEA. The company was founded in 2012 and lists Helsinki among its offices.

Key features

Company visits and intent

Visit pages and timing give teams context for deciding which companies merit outreach. Intent signals and account lists can help organize that follow-up, while company and people search extend research beyond the incoming visit stream. These capabilities are most useful when a team has a defined process for acting on account interest; without one, the signals risk becoming another queue to monitor.

CRM and prospecting connections

Two-way sync with HubSpot, Salesforce, and Pipedrive helps incorporate Leadfeeder activity into existing CRM work. The wider integrations and browser extension broaden where teams can use company and contact details, while paid plans add support that ranges from live chat to customer-success assistance.

Pricing

Leadfeeder uses a freemium model, with a 14-day trial and paid plans billed annually at their starting prices. Company identification limits are tiered on Discover; the stated starting price does not establish a single volume allowance.

Plan	Price and terms	What it means
Lite	Free forever	Unlimited users, 7 days of visitor history, and up to 100 identified companies/month. It omits page-level visit detail, full company profiles, alerts, filters and saved lists, CSV export, and CRM integrations, so it is better for a limited trial of company identification than a working sales process.
Discover	79.00 EUR per month, billed annually	The entry paid tier for company identification, with tiered identification limits. Paid plans include live chat support; Discover also includes a shared customer success team.
Activate	369.00 EUR per month, billed annually	Adds verified emails and phones, intent signals, B2B display campaigns, CRM automations, and AI prospect lists. It is aimed at teams ready to turn identification into multichannel prospecting and automated CRM work.
Scale	599.00 EUR per month, billed annually only	Includes unlimited data exports, automatic CRM data updates, and a dedicated customer success manager. The higher starting price is most relevant to teams that need those operating and support provisions.
Enterprise	Custom pricing	Custom company identification and credit volumes suit organizations needing tailored capacity.

Lite’s limits matter more than its unlimited user count: seven days of history and no CRM connection or page-level detail make it hard to use as a sustained qualification system. Paid plans trade the free cap for expanded sales functions, but the annual billing term is important when weighing the starting prices. The product also states 50 credits/mo; the plan-specific allocation is not described here.

Platforms

Leadfeeder is available on the web and through an API, with a browser extension for Chrome and Edge. The extension can bring company and contact details into browser-based research; no other extension platforms are supported.

Who it's for

Leadfeeder is a strong match for B2B revenue teams with meaningful website traffic, a CRM-based sales process, and a need to prioritize companies showing interest. Teams needing contact details, intent signals, campaigns, or CRM automations should consider Activate; those needing extensive exports and dedicated customer-success support have a clearer case for Scale. It is less compelling for teams that only need basic visitor counts or expect the free tier to provide detailed, actionable visit records.

Pros and cons

Pros: Company visit pages and timing connect site engagement to account prioritization.
Pros: Two-way sync with HubSpot, Salesforce, and Pipedrive supports continuity with existing CRM records.
Pros: Activate combines verified contact details, intent signals, campaigns, automations, and AI prospect lists for teams seeking a broader prospecting workflow.
Cons: Lite limits history to seven days and caps identification at 100 companies/month, while withholding page-level detail and CRM integrations.
Cons: Paid starting prices are tied to annual billing, and company identification limits are tiered rather than a single stated allowance.

Alternatives

Consider Leadberry for another freemium, web-based B2B lead-generation option. RB2B fits a reader seeking a free company-level identification tier with 150 monthly resolutions and Slack delivery, but its free plan excludes person-level ID, email addresses, and other integrations. ConnectLoop Visitor Intelligence is worth comparing for a free web plan organized around messages, agents, and lead ownership.

Snitcher is an alternative for buyers who prefer paid monthly company-ID tiers and unlimited team members, rather than Leadfeeder’s annual-billed starting prices. Warmly offers free and paid API/MCP plans measured in monthly credits, which may suit a buyer evaluating a credit-based route. Factors.ai is another option for comparing company-identification and tracked-user quotas with seat limits.

Nalloo suits a buyer looking for a free tier with 50 monthly identifications and full dashboard and firmographic access. TAPNET Visitor Identification offers a free website visitor tracking option with rolling 30-day history. For broader category comparisons, see Visitor Identification Software, Website Visitor Identification Software, Sales Intelligence Software, Lead Generation Software, Sales Prospecting Software, and Website Visitor Tracking Software.

Verdict

Choose Leadfeeder if your B2B team wants company-level website intent connected to research and an established CRM workflow. Its main advantage is the path from observed engagement to account follow-up; its main drawback is that the free tier removes much of the detail and connective tissue needed to make that path useful, while paid plans require annual billing. Teams seeking a low-commitment, detailed visitor workflow should compare alternatives before committing.

	Bowtie	Leadfeeder
Free plan		Yes
Free trial		Yes
Paid from		€79/mo
Platforms	api, Web	api, extension, Web
Free plan	No	Yes
Lead source	outbound
Data enrichment	Yes
AI lead scoring	Yes
CRM sync	Yes	Yes
Lead export	Yes
Intent signals		Yes
Company search		Yes
People search		Yes
Phone numbers		Yes
Email finder		Yes
Monthly credits		50 credits/mo
CRM synchronization		Yes

Bowtie vs Leadfeeder

Bowtie

Leadfeeder