Branch Universal Ads vs HockeyStack
Branch Universal Ads
branch.io
HockeyStack
hockeystack.comSide by side
| Figure | Branch Universal Ads | HockeyStack |
|---|---|---|
| Price from | Free | $1,400/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 4 |
| Spec score · Marketing Attribution Software | 8.9 (#6) | 8.6 (#10) |
| Founded | Branch states that it was founded in 2014. | 2021 |
| Funding news | A February 10, 2022 announcement reported $300 million in funding at a $4 billion valuation led by NEA. | On April 15, 2026, HockeyStack announced a new funding round that brought total funding above $50 million and launched its Revenue Agents platform. |
| Headquarters | United States | San Francisco, California, USA |
| Praise: support | TrustRadius’s summarized reviewer insights describe Branch technical support as responsive and technically capable. | Several reviewers describe HockeyStack support as responsive, knowledgeable, and highly engaged. |
| Rating on G2 | 4.4 out of 5 from 465 reviews | 4.4 out of 5 from 82 reviews. |
| Rating on Gartner Peer Insights | 4.5 out of 5 from 14 ratings | 0 out of 5 from 0 reviews. |
| Rating on Trustpilot | 2.9 out of 5 from 2 reviews | 2.9 out of 5 from 2 reviews. |
| Security compliance | Branch states that it operates SOC 2-compliant infrastructure and follows GDPR- and CCPA-aligned data practices. | The Trust Center lists SOC 2 Type I and SOC 2 Type II reports, penetration testing, encryption, restricted production access, background checks, and disaster-recovery controls. |
| What it does | Branch Universal Ads is an enterprise ad-tracking and mobile-measurement platform that connects web advertising, app installs and downstream conversions for cross-platform attribution. | HockeyStack combines marketing and sales data into a chronological buyer-journey view from anonymous touch through closed-won revenue. |
Plans
Branch Universal Ads
- BasicsFree
- BasicsPriced on request
- EnterprisePriced on request
- EssentialsPriced on request
HockeyStack
- Growth$1,400 a month
- Scale$2,400 a month
- EnterprisePrice not published
- EnterprisePriced on request
In their own words
Branch Universal Ads
Branch Universal Ads is an ad-tracking and mobile measurement platform for connecting performance across web and app ecosystems. It follows web-ad clicks through app installs and conversions, then attributes resulting revenue to the original ad. Teams can review conversion rates by ad network, platform, ad set or channel, and configure attribution windows down to individual links. Deferred deep links can direct new users to specific content after installation; Universal Links and Android App Links can reengage existing users. Users can choose which events trigger real-time postbacks for each ad network. The platform also measures view-through results, including downstream conversions by people who saw ads without clicking. Branch lists SKAdNetwork and App Tracking Transparency support for mobile ad measurement, along with prebuilt integrations for ad platforms, publishers and networks. Pricing is on request; a free trial is listed, but there is no free plan. Branch states that its infrastructure is SOC 2-compliant and its data practices align with GDPR and CCPA. It says it minimizes collection and does not sell or rent customer end-user data.
HockeyStack
HockeyStack is an analytics platform for event tracking, conversion funnels, and session recordings. API is its listed platform, and API access is included among its capabilities. The Growth plan costs $1,400 a month, billed monthly, and includes all platform integrations, multi-touch attribution models, account and user journeys, a LinkedIn Ads impression tracker, cookieless tracking, and free onboarding. Scale costs $2,400 a month, billed monthly; it includes Growth features plus lead scoring, IP identification, cohort analysis, pipeline goal settings, and a dedicated account manager. HockeyStack uses paid pricing and has no free plan. The maker is HockeyStack, with headquarters listed in Middletown, Delaware, while the product headquarters are listed in San Francisco. The company was founded in 2021.