Branch Universal Ads vs Singular
Branch Universal Ads
branch.ioSingular
singular.netSide by side
| Figure | Branch Universal Ads | Singular |
|---|---|---|
| Price from | Free | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 4 | 4 |
| Spec score · Marketing Attribution Software | 8.9 (#6) | 8.7 (#8) |
| Ad-network integrations | Branch provides integrations for major self-attributing networks, publishers and other ad networks, with custom partner setup available. | The service says it has native API integrations with more than 1,200 ad networks, MMPs and media partners, with most data refreshed multiple times daily. |
| Deep linking | Deferred deep linking sends new users to specific content after installation, while Universal Links and Android App Links reengage existing users. | Plans include standardized tracking links and deep linking; higher tiers add flexible settings, a tracking-link API and web-to-app banners. |
| Founded | Branch states that it was founded in 2014. | 2014 |
| Headquarters | United States | Palo Alto, California, United States |
| Rating on G2 | 4.4 out of 5 from 465 reviews | 4.6 out of 5 from 529 reviews |
| Rating on Gartner Peer Insights | 4.5 out of 5 from 14 ratings | 4.5 out of 5 from 10 reviews |
| Rating on GetApp | 4.1 out of 5 from 22 reviews | 4.6 out of 5 from 27 reviews |
| SDK licence | The public Branch SDK repositories shown on GitHub use the MIT License. | Public Singular SDK repositories shown on GitHub use MIT licensing, while the hosted attribution service and SDK use a commercial customer licence under Singular’s terms. |
| Security compliance | Branch states that it operates SOC 2-compliant infrastructure and follows GDPR- and CCPA-aligned data practices. | Singular states that it supports GDPR and CCPA functions through APIs and offers retention, erasure, privacy-audit and private-cloud controls. |
| What it does | Branch Universal Ads is an enterprise ad-tracking and mobile-measurement platform that connects web advertising, app installs and downstream conversions for cross-platform attribution. | Singular is a marketing measurement platform combining mobile attribution, cost aggregation, ROI analytics, marketing-data pipelines and fraud prevention. |
Plans
Branch Universal Ads
- BasicsFree
- BasicsPriced on request
- EnterprisePriced on request
- EssentialsPriced on request
Singular
- FreeFree
- GrowthPriced on request
- Growth$0.05, paid once
- EnterprisePriced on request
In their own words
Branch Universal Ads
Branch Universal Ads is an ad-tracking and mobile measurement platform for connecting performance across web and app ecosystems. It follows web-ad clicks through app installs and conversions, then attributes resulting revenue to the original ad. Teams can review conversion rates by ad network, platform, ad set or channel, and configure attribution windows down to individual links. Deferred deep links can direct new users to specific content after installation; Universal Links and Android App Links can reengage existing users. Users can choose which events trigger real-time postbacks for each ad network. The platform also measures view-through results, including downstream conversions by people who saw ads without clicking. Branch lists SKAdNetwork and App Tracking Transparency support for mobile ad measurement, along with prebuilt integrations for ad platforms, publishers and networks. Pricing is on request; a free trial is listed, but there is no free plan. Branch states that its infrastructure is SOC 2-compliant and its data practices align with GDPR and CCPA. It says it minimizes collection and does not sell or rent customer end-user data.