Brand Context Protocol vs Brandy

Brand Context Protocol (BCP) converts brand guidelines into structured JSON that tools, AI agents, and platforms can read and enforce. It checks content for tone, visuals, claims, and policies before publication. Brand X-Ray audits a website and public social signals, then reports coherence across visual, verbal, and presence dimensions without requiring signup for a scan. Published changes receive versions and changelogs, with rollback to earlier versions. API keys can be scoped by permissions and brand sections, monitored by usage, and revoked. Through MCP clients, BCP exposes brand-context retrieval, text evaluation and rewriting, design evaluation, image analysis, and document evaluation. Its Global Policy Library covers more than 38 marketing tactics and 15 claim types, with allow, warn, escalate, or block enforcement. Listed connections include Claude Desktop, ChatGPT, Slack, Zendesk, and Canva; the Canva app is in review with early access available. BCP is a free open standard built by Aryabhatta Labs. Scraped website text is sent to OpenAI for analysis, scan results are retained indefinitely, and deletion can be requested by email.

Brandy is a brand asset management platform for organizing brand materials and sharing cloud-based style guides. Teams can sort logos, colors, and fonts into collections, then share a brand link with colleagues, agencies, contractors, or clients. It supports photos, illustrations, fonts, text, and spreadsheets, with metadata, tags, search, approval workflows, and version history. The Free Forever plan includes one brand space, 20 assets, 100MB of storage, and unlimited editors. Pro costs $5 a month and provides one brand space, 50GB of storage, and unlimited assets. Higher plans expand brand-space and storage limits; paid plans also list white-label features. Brand Architect can detect and import logos, colors, and fonts from a brand's online presence. Listed integrations include Adobe Express and WordPress, with WordPress marked beta. Figma Native Embed is listed, but broader Figma integration is under development; embedding can display design files. Brandy is available on web and through an API.