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Brand Context Protocol

brandcontextprotocol.com

Free plan WebAPI
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Spec score 7.9 #12 of 48 in Brand Management Software

What it is

Brand Context Protocol (BCP) converts brand guidelines into structured JSON that tools, AI agents, and platforms can read and enforce. It checks content for tone, visuals, claims, and policies before publication. Brand X-Ray audits a website and public social signals, then reports coherence across visual, verbal, and presence dimensions without requiring signup for a scan. Published changes receive versions and changelogs, with rollback to earlier versions. API keys can be scoped by permissions and brand sections, monitored by usage, and revoked. Through MCP clients, BCP exposes brand-context retrieval, text evaluation and rewriting, design evaluation, image analysis, and document evaluation. Its Global Policy Library covers more than 38 marketing tactics and 15 claim types, with allow, warn, escalate, or block enforcement. Listed connections include Claude Desktop, ChatGPT, Slack, Zendesk, and Canva; the Canva app is in review with early access available. BCP is a free open standard built by Aryabhatta Labs. Scraped website text is sent to OpenAI for analysis, scan results are retained indefinitely, and deletion can be requested by email.

Spec sheet

Purpose
BCP turns brand guidelines into a structured JSON standard that tools, AI agents, and platforms can read and enforce.Read 9 Oct 2026 · brandcontextprotocol.com
Integrations
The integrations page describes connections for Claude Desktop, ChatGPT, Slack, Zendesk, and Canva; the Canva app is in review and offers early access in the meantime.Read 9 Oct 2026 · brandcontextprotocol.com
Support
The maker invites questions, feedback, and pilot inquiries at [email protected].Read 9 Oct 2026 · brandcontextprotocol.com
Maker
BCP is built by Aryabhatta Labs, described as a small product studio building AI tools.Read 9 Oct 2026 · brandcontextprotocol.com
Access controls
API keys can be scoped by permissions and brand sections, usage is tracked per key, and keys can be revoked.Read 9 Oct 2026 · brandcontextprotocol.com
Brand X-Ray
Brand X-Ray audits a website and public social signals, then reports brand coherence across visual, verbal, and presence dimensions; no signup is required to run a scan.Read 9 Oct 2026 · brandcontextprotocol.com
Content checks
It checks content for tone, visuals, claims, and policies before publication.Read 9 Oct 2026 · brandcontextprotocol.com
Cookies
The privacy policy says the service uses essential login cookies and does not use advertising or tracking cookies.Read 9 Oct 2026 · brandcontextprotocol.com
Data retention
Brand X-Ray scan results are retained indefinitely, and account holders may request deletion by email.Read 9 Oct 2026 · brandcontextprotocol.com
Evaluation features
BCP exposes tools for brand-context retrieval, text evaluation and rewriting, design evaluation, image analysis, and document evaluation through MCP clients.Read 9 Oct 2026 · brandcontextprotocol.com
Policy governance
Its Global Policy Library includes more than 38 marketing tactics and 15 claim types, with enforcement options including allow, warn, escalate, or block.Read 9 Oct 2026 · brandcontextprotocol.com
Privacy data collection
The privacy policy says BCP collects account details from Google sign-in, submitted scan URLs and public site or social data, and standard server logs.Read 9 Oct 2026 · brandcontextprotocol.com
Third-party processing
The privacy policy says scraped website text is sent to OpenAI for brand analysis and that BCP does not sell data to third parties.Read 9 Oct 2026 · brandcontextprotocol.com
Version control
Published BCP changes are versioned with changelogs, and teams can roll back to an earlier version.Read 9 Oct 2026 · brandcontextprotocol.com

Plans and prices

Brand Context Protocol Free Open standard · Free to use Read 9 Oct 2026 · brandcontextprotocol.com

Every Brand Context Protocol plan and price →

Strong points and limits

Strong points

  • Free open standard
  • Versioned guidelines with rollback
  • Scoped and revocable API keys
  • No-signup Brand X-Ray scans
  • Policy enforcement options

Limits

  • Scan results are retained indefinitely
  • Scraped text is sent to OpenAI
  • Canva app remains in review
  • No template management

Who it suits

It suits teams that need machine-readable brand rules, policy checks, version control, and API access. It also fits users evaluating brand coherence across websites and public social signals.

Verdict

BCP provides a free, structured way to expose and enforce brand guidance across tools and MCP clients. Review its retention and third-party processing terms before submitting scan data.

Where Specifiction places it

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