Brand Context Protocol vs Ethos
Brand Context Protocol
brandcontextprotocol.comEthos
yourethos.ioSide by side
| Figure | Brand Context Protocol | Ethos |
|---|---|---|
| Price from | Free | $4/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 1 | 10 |
| Spec score · Brand Management Software | 7.9 (#12) | 7.5 (#20) |
| Integrations | The integrations page describes connections for Claude Desktop, ChatGPT, Slack, Zendesk, and Canva; the Canva app is in review and offers early access in the meantime. | Ethos’s privacy policy says its application integrates with Google Workspace APIs. |
| Support | The maker invites questions, feedback, and pilot inquiries at [email protected]. | The site offers a “Talk To An Expert” option on its pricing page. |
Plans
Ethos
- Starter (Influencers)$4 a month
- Starter$5 a month
- Standard (Influencers)$12 a month
- Standard$15 a month
- Premium (Influencers)$20 a month
- Premium$25 a month
- Growth (Influencers)$28 a month
- Growth$35 a month
- Enterprise (Influencers)$44 a month
- Enterprise$55 a month
In their own words
Brand Context Protocol
Brand Context Protocol (BCP) converts brand guidelines into structured JSON that tools, AI agents, and platforms can read and enforce. It checks content for tone, visuals, claims, and policies before publication. Brand X-Ray audits a website and public social signals, then reports coherence across visual, verbal, and presence dimensions without requiring signup for a scan. Published changes receive versions and changelogs, with rollback to earlier versions. API keys can be scoped by permissions and brand sections, monitored by usage, and revoked. Through MCP clients, BCP exposes brand-context retrieval, text evaluation and rewriting, design evaluation, image analysis, and document evaluation. Its Global Policy Library covers more than 38 marketing tactics and 15 claim types, with allow, warn, escalate, or block enforcement. Listed connections include Claude Desktop, ChatGPT, Slack, Zendesk, and Canva; the Canva app is in review with early access available. BCP is a free open standard built by Aryabhatta Labs. Scraped website text is sent to OpenAI for analysis, scan results are retained indefinitely, and deletion can be requested by email.