Brand Context Protocol vs mybrand.center

Brand Context Protocol (BCP) converts brand guidelines into structured JSON that tools, AI agents, and platforms can read and enforce. It checks content for tone, visuals, claims, and policies before publication. Brand X-Ray audits a website and public social signals, then reports coherence across visual, verbal, and presence dimensions without requiring signup for a scan. Published changes receive versions and changelogs, with rollback to earlier versions. API keys can be scoped by permissions and brand sections, monitored by usage, and revoked. Through MCP clients, BCP exposes brand-context retrieval, text evaluation and rewriting, design evaluation, image analysis, and document evaluation. Its Global Policy Library covers more than 38 marketing tactics and 15 claim types, with allow, warn, escalate, or block enforcement. Listed connections include Claude Desktop, ChatGPT, Slack, Zendesk, and Canva; the Canva app is in review with early access available. BCP is a free open standard built by Aryabhatta Labs. Scraped website text is sent to OpenAI for analysis, scan results are retained indefinitely, and deletion can be requested by email.

mybrand.center helps organizations manage brand materials and expressions across digital channels and physical locations. Its Guidelines application creates and shares brand identity pages with drag-and-drop components, while Assets organizes digital files and manages sharing and access. Publisher uses templates and team approvals to produce on-brand content in downloadable sizes and formats, and can resize material for LinkedIn and Instagram. Browse stores information about brand locations and touchpoints, with branded assets viewable on a floorplan. Assets can also be accessed within Microsoft Office or the Creative Cloud suite. The platform is available on web and iOS, with a free trial and subscription fees set in commercial terms rather than shown as public plan prices. The free iPhone and iPad app supports installation and survey forms. The service is intended for internal business use. Its data processing terms say customer data is stored in West Europe on Microsoft Azure in the Netherlands, and personal data breaches are reported within 48 hours of awareness. The product is not intended for special-category personal data.