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SPECIFICTION
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Brand Intel vs Brandwatch Listen

Brand Intel

brandintel.io

Brandwatch Listen

brandwatch.com

Side by side

FigureBrand IntelBrandwatch Listen
Price from$39/mo—
Free planYes—
Free trialYes—
Open source——
WebYesYes
APIYesYes
Plans published51
Spec score · Social Media Listening Software9.0 (#1)8.0 (#21)
CoverageThe maker says Brand Intel harvests information and extracts insights from over 75,000 source connections.Brandwatch says Listen draws insights from 100 million online sources.
FoundedLinkedIn lists Rule14 LLC as founded in 2011.2007
IntegrationsListen channels can include Facebook, Twitter, Instagram, YouTube, news aggregators, PACER and EDGAR.Listen integrates with Brandwatch Engage to let teams view and act on mentions through a customized feed.
News monitoringYesYes
SecurityRule14 says it uses physical, electronic, and managerial procedures to safeguard personal information, while noting it cannot guarantee internet security.Brandwatch’s legal hub links security documents and says its security team follows confidentiality, integrity, and availability principles.
Sentiment analysisBrand Intel monitors sentiment for brands, products, services, competitors and customers.Yes
Social network coverageTwitter,Facebook,Instagram,YouTubeX (Twitter),Facebook,Instagram,LinkedIn,TikTok,Tumblr,YouTube,Reddit,Bluesky,QQ
SupportIndividual includes email support, Business includes 24/7 priority support, and Enterprise includes an assigned relationship manager.Brandwatch offers product help through its Help Center, Academy courses, and user community.
Web monitoringYesYes

Plans

Brand Intel

  • FreeFree
  • Individual$39 a month
  • Business$234 a month
  • FreeFree
  • EnterprisePriced on request

Brand Intel pricing →

Brandwatch Listen

  • Brandwatch ListenPriced on request

Brandwatch Listen pricing →

In their own words

Brand Intel

Brand Intel has no write-up on Specifiction yet; its figures are above.

Visit brandintel.io

Brandwatch Listen

Brandwatch Listen monitors conversations across social networks and the wider web to help teams follow brands, products, competitors, and emerging trends. Its coverage includes X, Facebook, Instagram, LinkedIn, TikTok, Tumblr, YouTube, Reddit, Bluesky, and QQ; Brandwatch says it draws insights from 100 million online sources. Search supports unlimited queries and 48 Boolean operators. Saved searches can provide a year of historical mentions and insights, while quick searches are limited to the last month and cannot be revisited, shared, or used for alerts. The service groups sentiment as positive, negative, or neutral and supports multi-language analysis. Graphs and metrics cover mentions, sentiment, and demographics, with filters such as platform, language, and location. AI alerts can flag changes in mentions and negative comments by email. Access to saved searches depends on the organization’s Social Media Management contract, and only Team Leaders and Admins can save searches or manage certain settings. It runs on web and through an API; pricing is on request, and there is no free plan.

Visit brandwatch.com