Brand24 vs BrandGuard
Brand24
brand24.comBrandGuard
brandguard.aiSide by side
| Figure | Brand24 | BrandGuard |
|---|---|---|
| Price from | $249/mo | — |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 6 | 0 |
| Spec score · Brand Management Software | 9.3 (#1) | 8.1 (#10) |
| Headquarters | Wrocław, Poland | The company lists its location as 368 9th Ave, New York, NY 10001. |
| Integrations | Brand24 lists integrations with Slack and Microsoft Teams and provides API access and an MCP server. | BrandGuard says integrations can make scoring available in applications such as Adobe and Figma, and it offers a Chrome plugin and API. |
| Support | Enterprise clients receive personalized onboarding, tailored training, regular progress reviews, a dedicated Customer Success Manager, and quarterly business reviews. | The site directs customers seeking multiple brands, enterprise support, or measurement and analytics to contact BrandGuard. |
Plans
Brand24
- Individual$249 a month
- Team$349 a month
- Pro$499 a month
- Business$699 a month
- Enterprise$1,499 a month
- Enterprise$17,988 a year
In their own words
Brand24
Brand24 monitors conversations about brands, competitors, and topics across social media and the wider web. It tracks mentions across more than 25 million sources, including social networks, news sites, blogs, forums, review platforms, and podcasts. Coverage includes Facebook, Instagram, X, LinkedIn, Reddit, YouTube, TikTok, Twitch, Medium, and Quora. Analytics include sentiment analysis, influencer scoring, trend charts, Presence Score, reach, engagement, and topic analysis; AI tools include Insights, Events Detection, Brand Assistant, and Smart Context Search. Alerts can go to email, Slack, Microsoft Teams, in-app notifications, or mobile push. Reports can be produced in PDF, CSV, PPTX, and Excel formats, with daily and weekly options. It offers Android, iOS, web, desktop, and API access; the installable app requires an internet connection. Individual costs $199 per month billed annually and includes three keywords. A 14-day trial is available, but there is no free plan.
BrandGuard
BrandGuard is an AI platform for checking marketing content against brand guidelines. It scores brand principles such as visual style and tone, precision details such as logos, fonts and colors, and safety concerns including violence, nudity and profanity. Listed content includes ads, social media updates, images, product descriptions, blog posts and landing pages. BrandGuide Builder turns brand identity into a style guide and creates examples users can approve or reject. BrandGPT offers a chat interface for questions about guidelines. Assets can be scored in the console, through a Chrome extension or with the API; the API can process one asset or thousands at a time and offers endpoints for embedding checks in workflows. The extension gives line-by-line writing feedback in Chrome and can scan images made with Midjourney, DALL-E, Stability, Firefly or Photoshop. The free-trial setup asks for 30–50 on-brand and off-brand assets, with scoring ready after 2–3 hours. Pricing is on request; a free plan and free trial are listed. BrandGuard says it is pursuing SOC 2 certification.