Brand24 vs Brandpad
Brand24
brand24.comBrandpad
brandpad.ioSide by side
| Figure | Brand24 | Brandpad |
|---|---|---|
| Price from | $249/mo | $41.67/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 6 | 5 |
| Spec score · Brand Management Software | 9.3 (#1) | 7.9 (#14) |
| Integrations | Brand24 lists integrations with Slack and Microsoft Teams and provides API access and an MCP server. | The Enterprise plan lists integrations as an included capability; the pricing page does not name specific integrations. |
| Support | Enterprise clients receive personalized onboarding, tailored training, regular progress reviews, a dedicated Customer Success Manager, and quarterly business reviews. | Brandpad offers support in English, Norwegian, and German through in-app chat or email, regardless of plan. |
| What it does | Brand24 is a media monitoring and social listening tool for tracking brand, competitor, and topic conversations across the web and social media. | Brandpad is a digital platform for building online brand guidelines that stay up to date and are accessible through a unique URL. |
Plans
Brand24
- Individual$249 a month
- Team$349 a month
- Pro$499 a month
- Business$699 a month
- Enterprise$1,499 a month
- Enterprise$17,988 a year
Brandpad
- Brand$50 a month
- Portfolio$125 a month
- Brand$500 a year
- Portfolio$1,250 a year
- Enterprise (by Papirfly)Priced on request
In their own words
Brand24
Brand24 monitors conversations about brands, competitors, and topics across social media and the wider web. It tracks mentions across more than 25 million sources, including social networks, news sites, blogs, forums, review platforms, and podcasts. Coverage includes Facebook, Instagram, X, LinkedIn, Reddit, YouTube, TikTok, Twitch, Medium, and Quora. Analytics include sentiment analysis, influencer scoring, trend charts, Presence Score, reach, engagement, and topic analysis; AI tools include Insights, Events Detection, Brand Assistant, and Smart Context Search. Alerts can go to email, Slack, Microsoft Teams, in-app notifications, or mobile push. Reports can be produced in PDF, CSV, PPTX, and Excel formats, with daily and weekly options. It offers Android, iOS, web, desktop, and API access; the installable app requires an internet connection. Individual costs $199 per month billed annually and includes three keywords. A 14-day trial is available, but there is no free plan.