Brand24 vs Cool Tabs Social Listening
Brand24
brand24.com
Cool Tabs Social Listening
cool-tabs.comSide by side
| Figure | Brand24 | Cool Tabs Social Listening |
|---|---|---|
| Price from | $249/mo | $49/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 6 | 4 |
| Spec score · Social Media Listening Software | 9.0 (#3) | 7.9 (#28) |
| Spec score · Social Media Hashtag Tracking Software | 9.3 (#1) | 8.2 (#4) |
| Founded | 2011 | 2011 |
| Free plan | No | No |
| Integrations | Brand24 lists integrations with Slack and Microsoft Teams and provides API access and an MCP server. | Cool Tabs lists IBM Watson Analytics for sentiment analysis and says all plans include access to Social Listening & Analytics. |
| Reports | Brand24 supports PDF, CSV, PPTX, Excel, QuickShare, white-labelled, daily, and weekly reports. | Monitoring data can be exported in PDF and Excel. |
| Paid from | 199 | 49 |
| Support | Enterprise clients receive personalized onboarding, tailored training, regular progress reviews, a dedicated Customer Success Manager, and quarterly business reviews. | Cool Tabs directs users to its HelpDesk and lists email support at [email protected] and phone support at +34 91 101 19 29. |
Plans
Brand24
- Individual$249 a month
- Team$349 a month
- Pro$499 a month
- Business$699 a month
- Enterprise$1,499 a month
- Enterprise$17,988 a year
Cool Tabs Social Listening
- Stone$49 a month
- Gold$199 a month
- Diamond$499 a month
- EnterprisePriced on request
In their own words
Brand24
Brand24 monitors conversations about brands, competitors, and topics across social media and the wider web. It tracks mentions across more than 25 million sources, including social networks, news sites, blogs, forums, review platforms, and podcasts. Coverage includes Facebook, Instagram, X, LinkedIn, Reddit, YouTube, TikTok, Twitch, Medium, and Quora. Analytics include sentiment analysis, influencer scoring, trend charts, Presence Score, reach, engagement, and topic analysis; AI tools include Insights, Events Detection, Brand Assistant, and Smart Context Search. Alerts can go to email, Slack, Microsoft Teams, in-app notifications, or mobile push. Reports can be produced in PDF, CSV, PPTX, and Excel formats, with daily and weekly options. It offers Android, iOS, web, desktop, and API access; the installable app requires an internet connection. Individual costs $199 per month billed annually and includes three keywords. A 14-day trial is available, but there is no free plan.
Cool Tabs Social Listening
Cool Tabs Social Listening is a web tool for tracking hashtags, mentions and keywords on X and Instagram. It measures campaign reach, evolution and participation in real time, with alerts for activity spikes, sentiment changes and mentions by influential accounts. Natural language processing with custom dictionaries, IBM Watson Analytics sentiment analysis and automatic categorization help organize the monitored material. It can geolocate up to 40% of X content for territorial analysis, and reports can be exported to PDF or Excel. Instagram hashtag monitoring includes content from the last 24 hours onward. X monitoring is on demand, costs extra and is limited to 10,000 posts per month. Plans are $49 a month for Stone, $199 a month for Gold and $499 a month for Diamond, with increasing profile and monthly-item limits. A free 7-day trial is available, but there is no free plan.