Brand24 vs Harken
Brand24
brand24.comHarken
github.comSide by side
| Figure | Brand24 | Harken |
|---|---|---|
| Price from | $249/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Self-hosted | — | Yes |
| Plans published | 6 | 1 |
| Spec score · AI Social Listening Tools | 9.2 (#1) | 7.9 (#12) |
| Spec score · Social Media Listening Software | 9.0 (#3) | 7.7 (#39) |
| Spec score · Social Media Monitoring | 9.3 (#1) | 7.9 (#9) |
| Spec score · Social Media Monitoring & Listening Software | 9.3 (#1) | 7.9 (#11) |
| Spec score · Social Monitoring | 9.3 (#1) | 7.9 (#10) |
| Free plan | No | Yes |
| Sentiment analysis | Yes | Yes |
| Support | Enterprise clients receive personalized onboarding, tailored training, regular progress reviews, a dedicated Customer Success Manager, and quarterly business reviews. | The project invites issues and pull requests, and says paid tools offer broader hosted operations and vendor support. |
Plans
Brand24
- Individual$249 a month
- Team$349 a month
- Pro$499 a month
- Business$699 a month
- Enterprise$1,499 a month
- Enterprise$17,988 a year
In their own words
Brand24
Brand24 monitors conversations about brands, competitors, and topics across social media and the wider web. It tracks mentions across more than 25 million sources, including social networks, news sites, blogs, forums, review platforms, and podcasts. Coverage includes Facebook, Instagram, X, LinkedIn, Reddit, YouTube, TikTok, Twitch, Medium, and Quora. Analytics include sentiment analysis, influencer scoring, trend charts, Presence Score, reach, engagement, and topic analysis; AI tools include Insights, Events Detection, Brand Assistant, and Smart Context Search. Alerts can go to email, Slack, Microsoft Teams, in-app notifications, or mobile push. Reports can be produced in PDF, CSV, PPTX, and Excel formats, with daily and weekly options. It offers Android, iOS, web, desktop, and API access; the installable app requires an internet connection. Individual costs $199 per month billed annually and includes three keywords. A 14-day trial is available, but there is no free plan.
Harken
Harken tracks mentions of keywords, brands, or products across online sources and brings sentiment and themes into a local dashboard. It can monitor Hacker News, Reddit, Mastodon, Bluesky, Stack Overflow, RSS, X, and YouTube. Sentiment comes from a built-in local lexicon analyzer; optional LLM analysis can label themes using Anthropic, OpenAI, or locally run Ollama. Harken provides a web dashboard and terminal CLI, stores its database in local SQLite, and says it sends no Harken telemetry. Alerts for new negative mentions or configured volume and sentiment thresholds can go to Slack, generic webhooks, or SMTP email. The open-source MIT software is self-hosted and free: free, with no per-seat pricing and API access. Tracking sends search terms to selected source APIs, and Anthropic or OpenAI theme labeling sends a small sample of mention text to that provider. Hacker News and Bluesky work without credentials; other sources may need credentials, configured feeds, or tokens. The quickstart requires Python 3.10 or later, and Docker Compose instructions are included.