Brand24 vs KWatch.io
Brand24
brand24.comKWatch.io
kwatch.ioSide by side
| Figure | Brand24 | KWatch.io |
|---|---|---|
| Price from | $249/mo | $19/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 6 | 6 |
| Spec score · AI Social Listening Tools | 9.2 (#1) | 8.8 (#5) |
| Spec score · Social Media Listening Software | 9.0 (#3) | 8.8 (#6) |
| Spec score · Social Media Monitoring & Listening Software | 9.3 (#1) | 8.9 (#4) |
| Spec score · Social Monitoring | 9.3 (#1) | 8.9 (#3) |
| Alert channels | Email,Slack,Microsoft Teams,in-app,mobile push notifications | Detected matches can be delivered by email, Slack notification or API webhook. |
| Free plan | No | Yes |
| Headquarters | Wrocław, Poland | New York, NY, United States |
| Sentiment analysis | Yes | Yes |
| Paid from | 199 | 19 |
| Support | Enterprise clients receive personalized onboarding, tailored training, regular progress reviews, a dedicated Customer Success Manager, and quarterly business reviews. | The pricing page lists basic support on Free, Essential, and Business, and advanced support on Enterprise and Agency plans. |
| What it does | Brand24 is a media monitoring and social listening tool for tracking brand, competitor, and topic conversations across the web and social media. | KWatch.io monitors social-media conversations for keywords and sends real-time notifications for brand mentions, sales signals, competitor activity and related discussions. |
Plans
Brand24
- Individual$249 a month
- Team$349 a month
- Pro$499 a month
- Business$699 a month
- Enterprise$1,499 a month
- Enterprise$17,988 a year
KWatch.io
- FreeFree
- Essential$19 a month
- Business$79 a month
- Enterprise$199 a month
- FreeFree
- Agency (Multi-Client)Priced on request
In their own words
Brand24
Brand24 monitors conversations about brands, competitors, and topics across social media and the wider web. It tracks mentions across more than 25 million sources, including social networks, news sites, blogs, forums, review platforms, and podcasts. Coverage includes Facebook, Instagram, X, LinkedIn, Reddit, YouTube, TikTok, Twitch, Medium, and Quora. Analytics include sentiment analysis, influencer scoring, trend charts, Presence Score, reach, engagement, and topic analysis; AI tools include Insights, Events Detection, Brand Assistant, and Smart Context Search. Alerts can go to email, Slack, Microsoft Teams, in-app notifications, or mobile push. Reports can be produced in PDF, CSV, PPTX, and Excel formats, with daily and weekly options. It offers Android, iOS, web, desktop, and API access; the installable app requires an internet connection. Individual costs $199 per month billed annually and includes three keywords. A 14-day trial is available, but there is no free plan.
KWatch.io
KWatch.io monitors social conversations for keyword mentions, sales signals, and competitor activity, then sends alerts. Keyword monitoring covers Reddit, X, Hacker News, LinkedIn, Facebook, and YouTube; users can also track Reddit or Hacker News posts and comments and get an alert when someone comments in the conversation. AI labels sentiment around detected keywords as positive, negative, or neutral. Alerts are available by email, Slack notification, or API webhook, and keyword rules support included and excluded terms plus language filters. Webhooks send a JSON-encoded HTTP POST for each result. A hosted MCP server can connect compatible clients using a KWatch API key; named clients include Claude, Claude Code, Cursor, and VS Code. The maker says monitoring refreshes per second, with notifications usually arriving within seconds and sometimes taking up to one minute during temporary congestion. Coverage has limits: LinkedIn and Facebook comments are not monitored, Facebook groups must be public, and YouTube checks video titles and descriptions rather than audio. Instagram and TikTok are not monitored.