Brand24 vs Media Watcher
Brand24
brand24.com
Media Watcher
mediawatcher.aiSide by side
| Figure | Brand24 | Media Watcher |
|---|---|---|
| Price from | $249/mo | $230/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 6 | 8 |
| Spec score · Social Media Listening Software | 9.0 (#3) | 7.7 (#43) |
| Spec score · Social Media Hashtag Tracking Software | 9.3 (#1) | 8.0 (#7) |
| Analytics | The platform provides sentiment analysis, influencer scoring, trend charts, Presence Score, reach, engagement, and topic analysis. | Media Watcher provides mention volume, reach, sentiment, share of voice, engagement trends, influencer scores, top sources, and content performance metrics. |
| Free plan | No | No |
| Integrations | Brand24 lists integrations with Slack and Microsoft Teams and provides API access and an MCP server. | The FAQ lists Slack and Microsoft Teams integrations plus custom workflows through API access. |
| Reports | Brand24 supports PDF, CSV, PPTX, Excel, QuickShare, white-labelled, daily, and weekly reports. | The service provides customizable dashboards, scheduled automated reports, PDF, Excel, and CSV exports, and trend and sentiment summaries. |
| Paid from | 199 | 230 |
Plans
Brand24
- Individual$249 a month
- Team$349 a month
- Pro$499 a month
- Business$699 a month
- Enterprise$1,499 a month
- Enterprise$17,988 a year
Media Watcher
- Basic$230 a month
- Pro$400 a month
- Advance$550 a month
- Enterprise$1,000 a month
- Basic$2,760 a year
- Pro$4,800 a year
- Advance$6,600 a year
- Enterprise$12,000 a year
In their own words
Brand24
Brand24 monitors conversations about brands, competitors, and topics across social media and the wider web. It tracks mentions across more than 25 million sources, including social networks, news sites, blogs, forums, review platforms, and podcasts. Coverage includes Facebook, Instagram, X, LinkedIn, Reddit, YouTube, TikTok, Twitch, Medium, and Quora. Analytics include sentiment analysis, influencer scoring, trend charts, Presence Score, reach, engagement, and topic analysis; AI tools include Insights, Events Detection, Brand Assistant, and Smart Context Search. Alerts can go to email, Slack, Microsoft Teams, in-app notifications, or mobile push. Reports can be produced in PDF, CSV, PPTX, and Excel formats, with daily and weekly options. It offers Android, iOS, web, desktop, and API access; the installable app requires an internet connection. Individual costs $199 per month billed annually and includes three keywords. A 14-day trial is available, but there is no free plan.
Media Watcher
Media Watcher has no write-up on Specifiction yet; its figures are above.