Brand24 vs Meltwater Social Listening
Brand24
brand24.com
Meltwater Social Listening
meltwater.comSide by side
| Figure | Brand24 | Meltwater Social Listening |
|---|---|---|
| Price from | $249/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 4 |
| Spec score · Social Tools | 9.3 (#1) | 8.1 (#20) |
| Spec score · AI Social Listening Tools | 9.2 (#1) | 8.1 (#7) |
| Spec score · Brand Intelligence Software | 9.2 (#1) | 8.0 (#7) |
| Spec score · Social Media Listening Software | 9.0 (#3) | 8.4 (#11) |
| Spec score · Social Media Monitoring | 9.3 (#1) | 8.0 (#6) |
| Spec score · Social Media Monitoring & Listening Software | 9.3 (#1) | 8.1 (#8) |
| Alert channels | Email,Slack,Microsoft Teams,in-app,mobile push notifications | Slack,Microsoft Teams,email,mobile app push alerts,SMS |
| Founded | 2011 | 2001 |
| Free plan | No | No |
| Headquarters | Wrocław, Poland | San Francisco, California, United States |
| Integrations | Brand24 lists integrations with Slack and Microsoft Teams and provides API access and an MCP server. | Meltwater lists Power BI, Domo, Looker, Salesforce, Slack, Microsoft Teams and AI assistants such as Claude and ChatGPT among its integrations and connections. |
| News monitoring | Yes | Yes |
| Sentiment analysis | Yes | It provides brand-level sentiment enrichment and sentiment shift analysis. |
| Social network coverage | Facebook,Instagram,X (Twitter),LinkedIn,Reddit,YouTube,TikTok,Twitch,Medium,Quora | X,Meta (Facebook and Instagram),YouTube,TikTok,LinkedIn,Reddit,Pinterest,Snapchat,Twitch,Discord,Threads,Bluesky,WeChat,Weibo,RED (Xiaohongshu),Douyin,Toutiao,QQ,Bilibili,Youku,Naver,Kakao Talk,LINE |
| Web monitoring | Yes | Yes |
| What it does | Brand24 is a media monitoring and social listening tool for tracking brand, competitor, and topic conversations across the web and social media. | The product brings social, news and forum conversations together to help teams monitor brand perception, track competitors and detect risk. |
Plans
Brand24
- Individual$249 a month
- Team$349 a month
- Pro$499 a month
- Business$699 a month
- Enterprise$1,499 a month
- Enterprise$17,988 a year
Meltwater Social Listening
- StarterPriced on request
- ProPriced on request
- EnterprisePriced on request
- AgencyPriced on request
In their own words
Brand24
Brand24 monitors conversations about brands, competitors, and topics across social media and the wider web. It tracks mentions across more than 25 million sources, including social networks, news sites, blogs, forums, review platforms, and podcasts. Coverage includes Facebook, Instagram, X, LinkedIn, Reddit, YouTube, TikTok, Twitch, Medium, and Quora. Analytics include sentiment analysis, influencer scoring, trend charts, Presence Score, reach, engagement, and topic analysis; AI tools include Insights, Events Detection, Brand Assistant, and Smart Context Search. Alerts can go to email, Slack, Microsoft Teams, in-app notifications, or mobile push. Reports can be produced in PDF, CSV, PPTX, and Excel formats, with daily and weekly options. It offers Android, iOS, web, desktop, and API access; the installable app requires an internet connection. Individual costs $199 per month billed annually and includes three keywords. A 14-day trial is available, but there is no free plan.
Meltwater Social Listening
Meltwater Social Listening, also known as Explore, brings social, news, forum, and Reddit conversations into a workflow for monitoring brand perception, competitors, and potential risks. Coverage can include X, Meta services Facebook and Instagram, YouTube, TikTok, LinkedIn, Reddit, Pinterest, Snapchat, Twitch, Discord, Threads, Bluesky, WeChat, Weibo, RED, Douyin, Toutiao, QQ, Bilibili, Youku, Naver, Kakao Talk, and LINE; availability depends on package and region. Teams can examine historical volume, sentiment, and engagement, compare competitor share of voice, and analyze narratives. Alerts can flag spikes, sentiment shifts, or thresholds and reach teams through Slack, Microsoft Teams, email, push alerts, or SMS. The product describes conversation forecasting 48 hours ahead, shareable dashboards, and report exports. Mira Companion works within the listening workflow to turn conversation data into insight. Sentiment is a directional signal, with accuracy depending on source, language, and context. Pricing is on request, and no free plan or trial is listed. Most partnerships have a 12-month minimum annual agreement; complex setups may include a one-time onboarding charge.