Brand24 vs Socialcrab
Brand24
brand24.comSocialcrab
socialcrab.idSide by side
| Figure | Brand24 | Socialcrab |
|---|---|---|
| Price from | $249/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 6 | 4 |
| Spec score · Social Media Hashtag Tracking Software | 9.3 (#1) | 8.0 (#10) |
| Analytics | The platform provides sentiment analysis, influencer scoring, trend charts, Presence Score, reach, engagement, and topic analysis. | The homepage lists public profile analysis, keyword performance, historical deep dives, best time to post, competitor benchmarking, and thread and carousel performance. |
| Headquarters | Wrocław, Poland | Depok, West Java, Indonesia |
| Reports | Brand24 supports PDF, CSV, PPTX, Excel, QuickShare, white-labelled, daily, and weekly reports. | Reports can include AI-powered takeaways and suggested next steps, and can be downloaded as PDF or Excel. |
| Support | Enterprise clients receive personalized onboarding, tailored training, regular progress reviews, a dedicated Customer Success Manager, and quarterly business reviews. | The site says it usually replies to questions about plans, passes, or reports within one business day. |
Plans
Brand24
- Individual$249 a month
- Team$349 a month
- Pro$499 a month
- Business$699 a month
- Enterprise$1,499 a month
- Enterprise$17,988 a year
Socialcrab
- ExploreFree
- Annual plansPrice not published
- Monthly plansPrice not published
- SCRB access passPrice not published
In their own words
Brand24
Brand24 monitors conversations about brands, competitors, and topics across social media and the wider web. It tracks mentions across more than 25 million sources, including social networks, news sites, blogs, forums, review platforms, and podcasts. Coverage includes Facebook, Instagram, X, LinkedIn, Reddit, YouTube, TikTok, Twitch, Medium, and Quora. Analytics include sentiment analysis, influencer scoring, trend charts, Presence Score, reach, engagement, and topic analysis; AI tools include Insights, Events Detection, Brand Assistant, and Smart Context Search. Alerts can go to email, Slack, Microsoft Teams, in-app notifications, or mobile push. Reports can be produced in PDF, CSV, PPTX, and Excel formats, with daily and weekly options. It offers Android, iOS, web, desktop, and API access; the installable app requires an internet connection. Individual costs $199 per month billed annually and includes three keywords. A 14-day trial is available, but there is no free plan.
Socialcrab
Socialcrab is a web-based, AI-powered social media analytics platform for brands, agencies, creators, communities, marketers, founders, and analysts. It currently supports Instagram reports; TikTok and X analytics are described as coming soon. Users can analyze public accounts or keywords without connecting or logging in with their own social accounts. Listed analysis includes public profile and competitor comparisons, creator evaluation, content and keyword performance, historical trends, best-time-to-post analysis, and thread and carousel performance. Reports may contain AI-powered takeaways and suggested next steps, and can be downloaded as PDF or Excel files. On-demand reports usually take 2–4 hours, with notification when ready. Each new account receives 50 free posts once, while a free-plan report analyzes up to 12 posts. Reports consume posts according to analysis size; active plan and pass allowances refresh every 30 days, and unused posts do not carry over. Explore costs nothing as a one-off allowance. SCRB passes provide 30- or 90-day access, with prices not listed.