Brand24 vs Syften
Brand24
brand24.comSyften
syften.comSide by side
| Figure | Brand24 | Syften |
|---|---|---|
| Price from | $249/mo | $29.95/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 6 | 7 |
| Spec score · AI Social Listening Tools | 9.2 (#1) | 7.9 (#13) |
| Spec score · Social Media Listening Software | 9.0 (#3) | 8.0 (#27) |
| Spec score · Social Media Monitoring | 9.3 (#1) | 7.9 (#11) |
| Spec score · Social Media Monitoring & Listening Software | 9.3 (#1) | 7.9 (#12) |
| Spec score · Social Monitoring | 9.3 (#1) | 7.9 (#11) |
| Founded | 2011 | 2019 |
| Free plan | No | No |
| Headquarters | Wrocław, Poland | Kraków, Poland |
| Sentiment analysis | Yes | No |
| Paid from | 199 | 29.95 |
| Support | Enterprise clients receive personalized onboarding, tailored training, regular progress reviews, a dedicated Customer Success Manager, and quarterly business reviews. | The site says users can contact [email protected] and that the team will reply within 24 hours. |
Plans
Brand24
- Individual$249 a month
- Team$349 a month
- Pro$499 a month
- Business$699 a month
- Enterprise$1,499 a month
- Enterprise$17,988 a year
Syften
- Entry$29.95 a month
- Standard$49.95 a month
- Syften PRO$119.95 a month
- Entry$29.95 a month
- Standard$49.95 a month
- Syften PRO$119.95 a month
- Tailor madePriced on request
In their own words
Brand24
Brand24 monitors conversations about brands, competitors, and topics across social media and the wider web. It tracks mentions across more than 25 million sources, including social networks, news sites, blogs, forums, review platforms, and podcasts. Coverage includes Facebook, Instagram, X, LinkedIn, Reddit, YouTube, TikTok, Twitch, Medium, and Quora. Analytics include sentiment analysis, influencer scoring, trend charts, Presence Score, reach, engagement, and topic analysis; AI tools include Insights, Events Detection, Brand Assistant, and Smart Context Search. Alerts can go to email, Slack, Microsoft Teams, in-app notifications, or mobile push. Reports can be produced in PDF, CSV, PPTX, and Excel formats, with daily and weekly options. It offers Android, iOS, web, desktop, and API access; the installable app requires an internet connection. Individual costs $199 per month billed annually and includes three keywords. A 14-day trial is available, but there is no free plan.
Syften
Syften monitors public conversations for signs of buying intent, such as people asking for recommendations, comparing competitors, considering a switch, or describing a problem a product might solve. Alerts link to the person and discussion, so teams can review the original context rather than depend on an unexplained account score. It can surface competitor complaints, migration discussions, pricing objections, feature and category questions, and research that names products. Sources include public websites and communities such as Reddit, Hacker News, X/Twitter, Bluesky, Slack communities, Discourse, Stack Exchange, YouTube, GitHub, podcasts, blogs, forums, newsletters, and Product Hunt. Users can set keyword filters and optional AI acceptance rules; alerts can go to Slack, email, RSS, API, or webhooks. Entry costs $29.95 a month, billed monthly, and includes three community filters, 100 community results per day, one web filter, five web results per day, and a seven-day archive search. There is no free plan, but a 14-day trial requires no credit card. Standard and Syften PRO include API access; PRO also lists MCP support. Syften routes public conversations, but does not enrich contact records or identify every mention as a lead.