BrandGuard vs Standards
BrandGuard
brandguard.aiStandards
standards.siteSide by side
| Figure | BrandGuard | Standards |
|---|---|---|
| Price from | — | $15/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 0 | 3 |
| Spec score · Brand Management Software | 8.1 (#10) | 8.3 (#8) |
| Headquarters | The company lists its location as 368 9th Ave, New York, NY 10001. | Brooklyn, New York, United States |
| Product | BrandGuard uses AI to check content for brand consistency and governance. | Standards is an online platform for creating, publishing, and sharing brand guidelines. |
| Security | BrandGuard says it is hosted on Google Cloud Platform in US-Central-1, stores no data outside the US, and encrypts customer data in transit and at rest with AES-256. | Standards says data is encrypted in transit and at rest using Google Cloud infrastructure and undergoes third-party security testing. |
| Support | The site directs customers seeking multiple brands, enterprise support, or measurement and analytics to contact BrandGuard. | Support is provided by email and community Slack, with stated team coverage of 9am–5pm Pacific and best-effort responses outside those hours. |
Plans
Standards
- Studio (directory listing)$15 a month
- Pro$40 a month
- EnterprisePriced on request
In their own words
BrandGuard
BrandGuard is an AI platform for checking marketing content against brand guidelines. It scores brand principles such as visual style and tone, precision details such as logos, fonts and colors, and safety concerns including violence, nudity and profanity. Listed content includes ads, social media updates, images, product descriptions, blog posts and landing pages. BrandGuide Builder turns brand identity into a style guide and creates examples users can approve or reject. BrandGPT offers a chat interface for questions about guidelines. Assets can be scored in the console, through a Chrome extension or with the API; the API can process one asset or thousands at a time and offers endpoints for embedding checks in workflows. The extension gives line-by-line writing feedback in Chrome and can scan images made with Midjourney, DALL-E, Stability, Firefly or Photoshop. The free-trial setup asks for 30–50 on-brand and off-brand assets, with scoring ready after 2–3 hours. Pricing is on request; a free plan and free trial are listed. BrandGuard says it is pursuing SOC 2 certification.
Standards
Standards has no write-up on Specifiction yet; its figures are above.