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SPECIFICTION
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BrandKity vs Standards

BrandKity

brandkity.com

Standards

standards.site

Side by side

FigureBrandKityStandards
Price from$9/mo$15/mo
Free planYes—
Free trial—Yes
Open source——
WebYesYes
APIYesYes
Self-hosted—Yes
Plans published43
Spec score · Brand Management Software8.2 (#9)8.3 (#8)
Spec score · Brand Asset Management Software8.3 (#5)8.3 (#6)
Access controlsBrand Kits can be public, password-protected, or restricted to specified email addresses.Published guidelines can be shared by link, with access granted or revoked for people or organizations by email domain.
HeadquartersRichmond Hill, Ontario, CanadaBrooklyn, New York, United States
ProductBrandKity is a brand kit and portal tool for organizing brand assets and sharing them through one link.Standards is an online platform for creating, publishing, and sharing brand guidelines.
SupportThe pricing page lists email support on Free and Starter, priority email on Pro, and priority live chat on Agency.Support is provided by email and community Slack, with stated team coverage of 9am–5pm Pacific and best-effort responses outside those hours.

Plans

BrandKity

  • FreeFree
  • Starter$9 a month
  • Pro$24 a month
  • Agency$59 a month

BrandKity pricing →

Standards

  • Studio (directory listing)$15 a month
  • Pro$40 a month
  • EnterprisePriced on request

Standards pricing →

In their own words

BrandKity

BrandKity organizes brand assets into shareable Brand Kits and portals for agencies, studios, in-house brand teams, and freelancers or consultants. A kit can include colors, typography, logos, visuals, videos, icons, collateral, resources, and a brand story. Owners can set access as public, password-protected, or restricted to specified email addresses; edits appear in the shared link instantly. Its media library provides folders, asset details, inline previews, and an interactive 3D model viewer. The homepage says it supports more than 25 file formats and previews files without downloads. Legal Kit handles compliance badges and documents, access requests, one-time code verification, custom domains, and Cloudflare Turnstile bot protection. Integrations include Canva, Figma, Notion, Zapier, WordPress, and Google Drive, among others; the product also offers an MCP server and REST API for AI agents and automation. BrandKity has a free plan with 500 MB storage for one user. Starter costs $9 a month.

Visit brandkity.com

Standards

Standards has no write-up on Specifiction yet; its figures are above.

Visit standards.site