BrandMentions vs Brandwatch Listen

BrandMentions monitors web and social sources for brand mentions and links, with reputation monitoring, sentiment analysis and news monitoring. Its listed social coverage includes Facebook, Instagram, TikTok, LinkedIn, YouTube, Reddit and Bluesky; other monitored sources include Booking, Tripadvisor, Yelp, Google My Business and Appstore. Update frequency varies by plan from daily to hourly or real time. Email alerts and new-link notifications are available, and reports can be shared. Expert includes white-label reports; Enterprise adds a branded platform hosted on the customer's domain, API access, Boolean search and full historical data. Starter costs $99 a month billed annually and includes five keywords, 5,000 monthly mentions and one user. Pro is $299 a month billed annually; Expert is $499 a month billed annually; Enterprise is $1,299 a month billed annually. A separate pricing note says from $79/mo (annual). There is no free plan, but a seven-day free trial costs 0.00 USD and can be canceled anytime. The service is available on the web.

Brandwatch Listen monitors conversations across social networks and the wider web to help teams follow brands, products, competitors, and emerging trends. Its coverage includes X, Facebook, Instagram, LinkedIn, TikTok, Tumblr, YouTube, Reddit, Bluesky, and QQ; Brandwatch says it draws insights from 100 million online sources. Search supports unlimited queries and 48 Boolean operators. Saved searches can provide a year of historical mentions and insights, while quick searches are limited to the last month and cannot be revisited, shared, or used for alerts. The service groups sentiment as positive, negative, or neutral and supports multi-language analysis. Graphs and metrics cover mentions, sentiment, and demographics, with filters such as platform, language, and location. AI alerts can flag changes in mentions and negative comments by email. Access to saved searches depends on the organization’s Social Media Management contract, and only Team Leaders and Admins can save searches or manage certain settings. It runs on web and through an API; pricing is on request, and there is no free plan.