Brandsystems vs Proof MRM

Brandsystems offers Marcom Manager, a web-based marketing resource management platform for planning, budgets, campaign workflows, brand compliance and creative assets. Marketing teams can plan channel activity, manage resources and milestones, and track time and spend. Campaigns support configurable briefs with mandatory fields and conditional logic, plus templates and media schedules for digital, social, video, photography, events and print. The digital asset management area holds work in progress and finished assets, with metadata, search, usage details, access controls, approval flows and publishing rules. Configurable workflows and a BPMN-based modeler support marketing processes. Users can share workspaces, files and comments, and annotate documents, images, video and HTML5 content online. Reports cover campaigns, budgets, tasks and staff distribution, with XLSX and other exports. Access features include SAML2 identity federation, company-defined password policies and role-based controls. BrandSystems says the service runs on AWS, supports EU, Australian or US data-processing jurisdictions, and complies with relevant EU GDPR requirements. Pricing is available on request; prospective customers can book a demo. The company says it formed as a standalone software provider in 2001 and joined Wellcom Worldwide Group in 2018.

Proof MRM is marketing resource management software for coordinating campaigns, budgets, reporting, and marketing assets. Its tools cover campaign and resource planning, progress reporting, asset approvals, and automated collaboration workflows. Digital asset management is included, alongside automated analytics that can be paired with Proof’s Marketing Mix Modeling capability. Proof describes the MRM as native to Salesforce and says it integrates with Salesforce Sales Cloud, Marketing Cloud, and Data Cloud; listed integrations also include Quip and Slack. Supermetrics is identified as a data aggregation partner connecting more than 60 marketing data sources. The product is available as SaaS, though Proof says its current emphasis is on software-enabled services and packaged deliverables. The maker also says that most deals in the prior year involved customers asking Proof to operate the software for them. SMB pricing is $29 per seat per month and Enterprise pricing is $49 per seat per month, both under an annual contract. Proof GTM Manager is available through the Salesforce AppExchange.