Brandwatch Listen vs KWatch.io
Brandwatch Listen
brandwatch.comKWatch.io
kwatch.ioSide by side
| Figure | Brandwatch Listen | KWatch.io |
|---|---|---|
| Price from | — | $19/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 6 |
| Spec score · Social Media Listening Software | 8.0 (#21) | 8.8 (#6) |
| Spec score · AI Social Listening Tools | 7.9 (#11) | 8.8 (#5) |
| Alert channels | Detected matches can be delivered by email, Slack notification or API webhook. | |
| Alerts | Its AI smart alerts detect spikes and drops in mentions, and the product page says teams can be alerted to negative comments. | Alerts can be delivered by email, Slack notification, or API webhook. |
| Headquarters | London, United Kingdom | New York, NY, United States |
| Security | Brandwatch’s legal hub links security documents and says its security team follows confidentiality, integrity, and availability principles. | The maker says webhook traffic and MCP traffic are encrypted with TLS, and MCP access can be revoked by revoking its API key. |
| Sentiment analysis | Yes | Yes |
| Support | Brandwatch offers product help through its Help Center, Academy courses, and user community. | The pricing page lists basic support on Free, Essential, and Business, and advanced support on Enterprise and Agency plans. |
Plans
KWatch.io
- FreeFree
- Essential$19 a month
- Business$79 a month
- Enterprise$199 a month
- FreeFree
- Agency (Multi-Client)Priced on request
In their own words
Brandwatch Listen
Brandwatch Listen monitors conversations across social networks and the wider web to help teams follow brands, products, competitors, and emerging trends. Its coverage includes X, Facebook, Instagram, LinkedIn, TikTok, Tumblr, YouTube, Reddit, Bluesky, and QQ; Brandwatch says it draws insights from 100 million online sources. Search supports unlimited queries and 48 Boolean operators. Saved searches can provide a year of historical mentions and insights, while quick searches are limited to the last month and cannot be revisited, shared, or used for alerts. The service groups sentiment as positive, negative, or neutral and supports multi-language analysis. Graphs and metrics cover mentions, sentiment, and demographics, with filters such as platform, language, and location. AI alerts can flag changes in mentions and negative comments by email. Access to saved searches depends on the organization’s Social Media Management contract, and only Team Leaders and Admins can save searches or manage certain settings. It runs on web and through an API; pricing is on request, and there is no free plan.
KWatch.io
KWatch.io monitors social conversations for keyword mentions, sales signals, and competitor activity, then sends alerts. Keyword monitoring covers Reddit, X, Hacker News, LinkedIn, Facebook, and YouTube; users can also track Reddit or Hacker News posts and comments and get an alert when someone comments in the conversation. AI labels sentiment around detected keywords as positive, negative, or neutral. Alerts are available by email, Slack notification, or API webhook, and keyword rules support included and excluded terms plus language filters. Webhooks send a JSON-encoded HTTP POST for each result. A hosted MCP server can connect compatible clients using a KWatch API key; named clients include Claude, Claude Code, Cursor, and VS Code. The maker says monitoring refreshes per second, with notifications usually arriving within seconds and sometimes taking up to one minute during temporary congestion. Coverage has limits: LinkedIn and Facebook comments are not monitored, Facebook groups must be public, and YouTube checks video titles and descriptions rather than audio. Instagram and TikTok are not monitored.