Brandwatch Listen vs Meltwater Social Listening
Brandwatch Listen
brandwatch.com
Meltwater Social Listening
meltwater.comSide by side
| Figure | Brandwatch Listen | Meltwater Social Listening |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 1 | 4 |
| Spec score · Social Media Listening Software | 8.0 (#21) | 8.4 (#11) |
| Spec score · Social Media Monitoring | 7.9 (#8) | 8.0 (#6) |
| Spec score · AI Social Listening Tools | 7.9 (#11) | 8.1 (#7) |
| Spec score · Social Tools | 8.0 (#21) | 8.1 (#20) |
| Alert channels | Slack,Microsoft Teams,email,mobile app push alerts,SMS | |
| Alerts | Its AI smart alerts detect spikes and drops in mentions, and the product page says teams can be alerted to negative comments. | Users can configure spike detection, sentiment shift notifications and threshold-based alerts, including delivery through Slack or Microsoft Teams. |
| Coverage | Brandwatch says Listen draws insights from 100 million online sources. | Coverage can include X, TikTok brand mentions, Reddit, online news and other sources, depending on package and region. |
| Founded | 2007 | 2001 |
| Headquarters | London, United Kingdom | San Francisco, California, United States |
| Integrations | Listen integrates with Brandwatch Engage to let teams view and act on mentions through a customized feed. | Meltwater lists Power BI, Domo, Looker, Salesforce, Slack, Microsoft Teams and AI assistants such as Claude and ChatGPT among its integrations and connections. |
| News monitoring | Yes | Yes |
| Sentiment analysis | Yes | It provides brand-level sentiment enrichment and sentiment shift analysis. |
| Social network coverage | X (Twitter),Facebook,Instagram,LinkedIn,TikTok,Tumblr,YouTube,Reddit,Bluesky,QQ | X,Meta (Facebook and Instagram),YouTube,TikTok,LinkedIn,Reddit,Pinterest,Snapchat,Twitch,Discord,Threads,Bluesky,WeChat,Weibo,RED (Xiaohongshu),Douyin,Toutiao,QQ,Bilibili,Youku,Naver,Kakao Talk,LINE |
| Web monitoring | Yes | Yes |
Plans
Meltwater Social Listening
- StarterPriced on request
- ProPriced on request
- EnterprisePriced on request
- AgencyPriced on request
In their own words
Brandwatch Listen
Brandwatch Listen monitors conversations across social networks and the wider web to help teams follow brands, products, competitors, and emerging trends. Its coverage includes X, Facebook, Instagram, LinkedIn, TikTok, Tumblr, YouTube, Reddit, Bluesky, and QQ; Brandwatch says it draws insights from 100 million online sources. Search supports unlimited queries and 48 Boolean operators. Saved searches can provide a year of historical mentions and insights, while quick searches are limited to the last month and cannot be revisited, shared, or used for alerts. The service groups sentiment as positive, negative, or neutral and supports multi-language analysis. Graphs and metrics cover mentions, sentiment, and demographics, with filters such as platform, language, and location. AI alerts can flag changes in mentions and negative comments by email. Access to saved searches depends on the organization’s Social Media Management contract, and only Team Leaders and Admins can save searches or manage certain settings. It runs on web and through an API; pricing is on request, and there is no free plan.
Meltwater Social Listening
Meltwater Social Listening, also known as Explore, brings social, news, forum, and Reddit conversations into a workflow for monitoring brand perception, competitors, and potential risks. Coverage can include X, Meta services Facebook and Instagram, YouTube, TikTok, LinkedIn, Reddit, Pinterest, Snapchat, Twitch, Discord, Threads, Bluesky, WeChat, Weibo, RED, Douyin, Toutiao, QQ, Bilibili, Youku, Naver, Kakao Talk, and LINE; availability depends on package and region. Teams can examine historical volume, sentiment, and engagement, compare competitor share of voice, and analyze narratives. Alerts can flag spikes, sentiment shifts, or thresholds and reach teams through Slack, Microsoft Teams, email, push alerts, or SMS. The product describes conversation forecasting 48 hours ahead, shareable dashboards, and report exports. Mira Companion works within the listening workflow to turn conversation data into insight. Sentiment is a directional signal, with accuracy depending on source, language, and context. Pricing is on request, and no free plan or trial is listed. Most partnerships have a 12-month minimum annual agreement; complex setups may include a one-time onboarding charge.