Braze vs Coveo
Braze
braze.comCoveo
coveo.comSide by side
| Figure | Braze | Coveo |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 1 |
| Spec score · Personalization Engines | 8.4 (#2) | 7.8 (#7) |
| Founded | 2011 | 2004 |
| Headquarters | New York, New York, USA | Montreal, Quebec, Canada |
| Integrations | Braze Alloys technology partners include Segment, Shopify, Snowflake, Zendesk, and Zapier. | Coveo lists native integrations including Adobe, Agentforce, Salesforce, ServiceNow, Sitecore, Zendesk, SAP, Shopify, and OpenAI ChatGPT Enterprise; it also offers open APIs and frameworks for custom integrations. |
| Security | Braze states it holds ISO 27001 certification renewed on August 29, 2025, and completed a Type 2 SOC 2 examination for Security and Availability covering July 1, 2024 to June 30, 2025. | Coveo states that hosted customer data is encrypted at rest with AES-256 and in transit using TLS 1.3, with TLS 1.2 supported for compatibility. |
| Support | Braze offers support and service plans, including 24x7x365 customer support for the world's leading brands. | The pricing page lists Coveo Care, business value assessment and realization, and an implementation partner network; Technical Account Manager and Developer Support are listed as add-ons. |
| Trial | Braze offers a free trial described on its trial page as lasting 14 days. | A free trial organization allows experimentation for 14 days and is automatically deleted 14 days after creation. |
| What it does | Braze describes itself as a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. | Coveo provides an AI-Relevance Platform for search, recommendations, personalization, and product or knowledge discovery across commerce, service, website, and workplace experiences. |
| Who it is for | Braze says it supports companies at every stage, from startups launching engagement programs to scaling businesses and large global enterprises. | Coveo describes its service, website, and workplace offerings as enterprise knowledge experiences for customers, agents, and employees, and its commerce offering as product discovery for B2B and B2C shoppers. |
Plans
Braze
- Braze EnterprisePriced on request
- Braze GoPriced on request
- Braze ProPriced on request
- Braze SelectPriced on request
In their own words
Braze
Braze is a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. Its data platform unifies, activates and distributes data in real time from sources including warehouses, digital properties and backend systems. Messaging options include email, push notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners, Content Cards, landing pages, audience sync and webhooks. Campaigns and Canvases support journey orchestration, with experimentation, frequency capping, rate limiting, templates, media management, locations and geofences. Listed AI features include generative AI, BrazeAI Operator, Agent Console and the Intelligence Suite. Braze is available on web, iOS and Android, with SDK integrations also listed for Flutter, React Native, Unity, Cordova and .NET MAUI. It has four paid tiers, all priced by contacting sales; costs scale with Monthly Active Users and contracts include a Platform Edition, MAUs and Profiles, Action Credits and CX Services.
Coveo
Coveo is a cloud AI-Relevance Platform for search, recommendations, personalization, and discovery across commerce, service, website, and workplace experiences. Its hybrid search combines advanced rules, business logic, A/B testing, and query pipeline management. A unified index, native and universal connectors, document-level security, permissions, and refresh controls support indexed content. Behavioral features include query suggestions, Automatic Relevance Tuning, dynamic navigation, and content recommendations. Generative and agentic options include conversational search, generative answering, Answer API, Coveo for Agentforce, Passage Retrieval API, and Smart Snippets; the pricing page marks this suite as an add-on. Commerce capabilities cover catalog indexing, recommendations, listing optimization, merchandising, and conversational product discovery, with some add-ons. Integrations include Adobe, Salesforce, ServiceNow, Sitecore, Zendesk, SAP, Shopify, and OpenAI ChatGPT Enterprise, plus open APIs. Hosted data uses AES-256 at rest and TLS 1.3 in transit. Pricing is on request, and a trial organization lasts 14 days.