Braze vs Dotdigital
Braze
braze.comDotdigital
dotdigital.comSide by side
| Figure | Braze | Dotdigital |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 1 |
| Spec score · Marketing Automation Software | 8.5 (#23) | 7.8 (#64) |
| Spec score · Marketing Automation - B2C Software | 8.4 (#6) | 7.7 (#11) |
| Spec score · Nonprofit Marketing Software | 8.4 (#9) | 7.7 (#13) |
| Email automation | Yes | Yes |
| Founded | 2011 | 1999 |
| Free plan | Braze states that it does not offer a free plan at this time. | No |
| Headquarters | New York, New York, USA | London, United Kingdom |
| Integrations | Braze Alloys technology partners include Segment, Shopify, Snowflake, Zendesk, and Zapier. | Dotdigital says it has over 200 integrations; examples listed include Adobe Commerce, BigCommerce, Shopify Plus, Salesforce, and Microsoft Dynamics 365. |
| Pricing basis | Pricing scales with Monthly Active Users, and contracts include a Platform Edition, MAUs and Profiles, Action Credits, and CX Services. | Pricing is tailored for each customer and calculated using the number of marketable contacts and planned message volume. |
| Security | Braze states it holds ISO 27001 certification renewed on August 29, 2025, and completed a Type 2 SOC 2 examination for Security and Availability covering July 1, 2024 to June 30, 2025. | Dotdigital says its information security management system is ISO 27001 certified and it is Cyber Essentials Plus certified. |
| Support | Braze offers support and service plans, including 24x7x365 customer support for the world's leading brands. | Customers can contact support through in-platform live chat 24/7, by phone during office hours, or by email. |
Plans
Braze
- Braze EnterprisePriced on request
- Braze GoPriced on request
- Braze ProPriced on request
- Braze SelectPriced on request
In their own words
Braze
Braze is a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. Its data platform unifies, activates and distributes data in real time from sources including warehouses, digital properties and backend systems. Messaging options include email, push notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners, Content Cards, landing pages, audience sync and webhooks. Campaigns and Canvases support journey orchestration, with experimentation, frequency capping, rate limiting, templates, media management, locations and geofences. Listed AI features include generative AI, BrazeAI Operator, Agent Console and the Intelligence Suite. Braze is available on web, iOS and Android, with SDK integrations also listed for Flutter, React Native, Unity, Cordova and .NET MAUI. It has four paid tiers, all priced by contacting sales; costs scale with Monthly Active Users and contracts include a Platform Edition, MAUs and Profiles, Action Credits and CX Services.
Dotdigital
Dotdigital has no write-up on Specifiction yet; its figures are above.