Braze vs EngageLab
Braze
braze.comEngageLab
engagelab.comSide by side
| Figure | Braze | EngageLab |
|---|---|---|
| Price from | — | $9/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 14 |
| Spec score · Mobile Marketing Automation Software | 8.4 (#5) | 9.3 (#1) |
| Spec score · Push Notification Software | 8.4 (#11) | 9.3 (#1) |
| Spec score · Push notification services | 8.1 (#14) | 9.1 (#4) |
| Founded | 2011 | 2011 |
| Headquarters | New York, New York, USA | Hong Kong; Singapore |
| Integrations | Braze Alloys technology partners include Segment, Shopify, Snowflake, Zendesk, and Zapier. | The WebPush product listing states that it supports a Shopify plugin. |
| Messaging channels | The platform supports email, push notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners, Content Cards, landing pages, audience sync, and webhooks. | Its main engagement channels are AppPush, WebPush, Email, SMS and WhatsApp. |
| Support | Braze offers support and service plans, including 24x7x365 customer support for the world's leading brands. | The pricing page says technical experts help with product setup and usage questions are answered 24/7. |
| What it does | Braze describes itself as a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. | EngageLab is a multi-channel customer-engagement platform combining customer data, AI automation, messaging, verification and support tools. |
| Who it is for | Braze says it supports companies at every stage, from startups launching engagement programs to scaling businesses and large global enterprises. | The About page describes EngageLab as serving businesses seeking customer engagement solutions, and lists industries including financial services, e-commerce, news and media, travel, and gaming. |
Plans
Braze
- Braze EnterprisePriced on request
- Braze GoPriced on request
- Braze ProPriced on request
- Braze SelectPriced on request
EngageLab
- Marketing AutomationPriced on request
- FreeFree
- Essentials$9 a month
- AppPushPriced on request
- CAPTCHAPriced on request
- EmailPriced on request
- EnterprisePriced on request
- LiveDeskPriced on request
- OTPPriced on request
- ProfessionalPriced on request
In their own words
Braze
Braze is a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. Its data platform unifies, activates and distributes data in real time from sources including warehouses, digital properties and backend systems. Messaging options include email, push notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners, Content Cards, landing pages, audience sync and webhooks. Campaigns and Canvases support journey orchestration, with experimentation, frequency capping, rate limiting, templates, media management, locations and geofences. Listed AI features include generative AI, BrazeAI Operator, Agent Console and the Intelligence Suite. Braze is available on web, iOS and Android, with SDK integrations also listed for Flutter, React Native, Unity, Cordova and .NET MAUI. It has four paid tiers, all priced by contacting sales; costs scale with Monthly Active Users and contracts include a Platform Edition, MAUs and Profiles, Action Credits and CX Services.
EngageLab
EngageLab is a multi-channel customer engagement platform for businesses seeking to manage customer interactions, conversions, and retention. Its listed products include Marketing Automation, AppPush, WebPush, OTP, Silent Auth, CAPTCHA, Email, SMS, WhatsApp Business API, and LiveDesk. Marketing Automation provides visual journey design, templates, AI content generation, customer profiles, and revenue attribution analytics. It can send through AppPush, WebPush, Email, SMS, and WhatsApp. Developer resources include native Android, iOS, Java, and Web SDKs, REST APIs, and plugins for cross-platform development tools. WebPush supports browser notifications on Windows, macOS, and Android, plus Safari on iOS, and its listing includes a Shopify plugin. Data is stored in Singapore by default, with other selectable nodes in the United States, Germany, and Hong Kong. EngageLab supports two-factor authentication through Google Authenticator; SSO activation requires contacting sales. Pricing is on request, and billing varies by product, including usage, DAU scale, MEP scale, or peak request volume. A free trial is listed.