Braze vs Optimove
Braze
braze.com
Optimove
optimove.comSide by side
| Figure | Braze | Optimove |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 1 |
| Spec score · Personalization Engines | 8.4 (#2) | 7.6 (#10) |
| Spec score · Customer Engagement Software | 8.4 (#4) | 7.6 (#14) |
| Spec score · Marketing Automation Software | 8.5 (#23) | 8.0 (#49) |
| Spec score · Customer Journey Orchestration Software | 8.4 (#6) | 7.6 (#20) |
| Spec score · Digital Experience Orchestration (DXO) Platforms Software | 8.4 (#3) | 7.5 (#8) |
| Spec score · Customer Retention Software | 8.4 (#4) | 7.5 (#16) |
| Spec score · Mobile Marketing Automation Software | 8.4 (#5) | 7.6 (#17) |
| Spec score · Marketing Automation - B2C Software | 8.4 (#6) | 7.4 (#18) |
| Spec score · Campaign Management | 8.3 (#7) | 7.6 (#15) |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Founded | 2011 | 2012 |
| Headquarters | New York, New York, USA | Tel Aviv, Israel |
| Integrations | Braze Alloys technology partners include Segment, Shopify, Snowflake, Zendesk, and Zapier. | Optimove says it offers more than 150 out-of-the-box connectors, along with APIs, hybrid ETL, and microservices. |
| Lead scoring | Yes | Yes |
| Pricing basis | Pricing scales with Monthly Active Users, and contracts include a Platform Edition, MAUs and Profiles, Action Credits, and CX Services. | Pricing is tailored to organizational needs and may depend on data volume, active customer profiles, orchestration scope, message volume, and channel usage. |
| Support | Braze offers support and service plans, including 24x7x365 customer support for the world's leading brands. | Optimove says each client receives an industry-specialized Customer Success Manager and 24/7 technical support, with a knowledge base and developer documentation. |
Plans
Braze
- Braze EnterprisePriced on request
- Braze GoPriced on request
- Braze ProPriced on request
- Braze SelectPriced on request
In their own words
Braze
Braze is a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. Its data platform unifies, activates and distributes data in real time from sources including warehouses, digital properties and backend systems. Messaging options include email, push notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners, Content Cards, landing pages, audience sync and webhooks. Campaigns and Canvases support journey orchestration, with experimentation, frequency capping, rate limiting, templates, media management, locations and geofences. Listed AI features include generative AI, BrazeAI Operator, Agent Console and the Intelligence Suite. Braze is available on web, iOS and Android, with SDK integrations also listed for Flutter, React Native, Unity, Cordova and .NET MAUI. It has four paid tiers, all priced by contacting sales; costs scale with Monthly Active Users and contracts include a Platform Edition, MAUs and Profiles, Action Credits and CX Services.