Braze vs Userpilot
Braze
braze.comUserpilot
userpilot.comSide by side
| Figure | Braze | Userpilot |
|---|---|---|
| Price from | — | $299/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 3 |
| Spec score · Customer Engagement Software | 8.4 (#4) | 7.9 (#9) |
| Spec score · Mobile Marketing Automation Software | 8.4 (#5) | 7.9 (#10) |
| Spec score · In App Messaging | 8.4 (#5) | 7.9 (#11) |
| Founded | 2011 | 2019 |
| Headquarters | New York, New York, USA | Austin, Texas, United States |
| Integrations | Braze Alloys technology partners include Segment, Shopify, Snowflake, Zendesk, and Zapier. | Userpilot lists HubSpot, Salesforce, Segment, Google Tag Manager, Zendesk, Google Analytics, Intercom, Amplitude, Mixpanel, Heap, webhooks, and HTTP APIs as integrations. |
| Security | Braze states it holds ISO 27001 certification renewed on August 29, 2025, and completed a Type 2 SOC 2 examination for Security and Availability covering July 1, 2024 to June 30, 2025. | Userpilot states that it has SOC 2 Type II certification and supports GDPR and HIPAA compliance. |
| Support | Braze offers support and service plans, including 24x7x365 customer support for the world's leading brands. | The pricing comparison lists email support and live chat, with phone support shown as an enterprise service. |
Plans
Braze
- Braze EnterprisePriced on request
- Braze GoPriced on request
- Braze ProPriced on request
- Braze SelectPriced on request
In their own words
Braze
Braze is a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. Its data platform unifies, activates and distributes data in real time from sources including warehouses, digital properties and backend systems. Messaging options include email, push notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners, Content Cards, landing pages, audience sync and webhooks. Campaigns and Canvases support journey orchestration, with experimentation, frequency capping, rate limiting, templates, media management, locations and geofences. Listed AI features include generative AI, BrazeAI Operator, Agent Console and the Intelligence Suite. Braze is available on web, iOS and Android, with SDK integrations also listed for Flutter, React Native, Unity, Cordova and .NET MAUI. It has four paid tiers, all priced by contacting sales; costs scale with Monthly Active Users and contracts include a Platform Edition, MAUs and Profiles, Action Credits and CX Services.
Userpilot
Userpilot is a product growth platform for non-technical teams to create in-app experiences, understand user behavior, and take action without writing code. Its no-code tools include product tours, checklists, tooltips, and modals. Teams can analyze funnels, feature adoption, and cohorts without SQL, and trigger NPS, CES, CSAT, or custom surveys based on user behavior. Session replay shows clicks and scrolls, with filters by segment or funnel step. AI Agent Lia can answer product-data questions, analyze feedback, and build guides from prompts. Web installation is available through JavaScript, Segment, or Google Tag Manager; the Mobile SDK supports native iOS and Android engagement and several cross-platform frameworks. Integrations include HubSpot, Salesforce, Zendesk, Google Analytics, Intercom, Amplitude, Mixpanel, Heap, webhooks, and HTTP APIs. Userpilot lists SOC 2 Type II certification and support for GDPR and HIPAA compliance. There is no free plan. Starter costs $299 a month; Growth costs $849 a month, and a 14-day trial is listed.