Braze vs Zeta Marketing Platform
Braze
braze.comZeta Marketing Platform
zetaglobal.comSide by side
| Figure | Braze | Zeta Marketing Platform |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 1 |
| Spec score · Customer Engagement Software | 8.4 (#4) | 7.5 (#17) |
| Spec score · Customer Journey Orchestration Software | 8.4 (#6) | 7.5 (#24) |
| Spec score · Campaign Management | 8.3 (#7) | 7.5 (#17) |
| Founded | 2011 | 2007 |
| Headquarters | New York, New York, USA | New York, NY, United States |
| Integrations | Braze Alloys technology partners include Segment, Shopify, Snowflake, Zendesk, and Zapier. | ZMP connections support FTP, FTPS, SFTP, Amazon S3, and Google Cloud Storage; partner connectors include Pinterest, TikTok, X, and Snapchat for exporting customer audiences. |
| Security | Braze states it holds ISO 27001 certification renewed on August 29, 2025, and completed a Type 2 SOC 2 examination for Security and Availability covering July 1, 2024 to June 30, 2025. | ZMP security options include SAML 2.0 single sign-on, IP whitelisting, and multi-factor authentication. |
| Support | Braze offers support and service plans, including 24x7x365 customer support for the world's leading brands. | Zeta says ZMP customers receive a dedicated team that can include strategists and data scientists, with strategy, integration, and analytics experts available from day one. |
Plans
Braze
- Braze EnterprisePriced on request
- Braze GoPriced on request
- Braze ProPriced on request
- Braze SelectPriced on request
In their own words
Braze
Braze is a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. Its data platform unifies, activates and distributes data in real time from sources including warehouses, digital properties and backend systems. Messaging options include email, push notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners, Content Cards, landing pages, audience sync and webhooks. Campaigns and Canvases support journey orchestration, with experimentation, frequency capping, rate limiting, templates, media management, locations and geofences. Listed AI features include generative AI, BrazeAI Operator, Agent Console and the Intelligence Suite. Braze is available on web, iOS and Android, with SDK integrations also listed for Flutter, React Native, Unity, Cordova and .NET MAUI. It has four paid tiers, all priced by contacting sales; costs scale with Monthly Active Users and contracts include a Platform Edition, MAUs and Profiles, Action Credits and CX Services.
Zeta Marketing Platform
Zeta Marketing Platform brings paid, owned and earned media together to help marketers acquire, grow and retain customers. It recognises known and anonymous users across devices and maps relationships between customers and their networks. Campaigns can run across email, social, CTV, display, video, mobile and in-store touchpoints, with personalised communications orchestrated through SMS, push notifications, web personalisation, WhatsApp and mobile wallets. Zeta says the platform includes more than 500 AI agents to automate processes and analyse data; agents can generate audiences or quality-check campaigns. Its Opportunity Engine responds to natural-language prompts, while Zeta Intelligence includes forecasting, attribution, reporting and an Opportunity Explorer. Low-code Data Flows connects data sources and manages workflows. The platform offers iOS and Android SDKs and REST APIs, as well as security options including SAML single sign-on, IP whitelisting and multi-factor authentication. Customers receive a dedicated team, and ZMP Learning Studio offers training and certifications. Pricing is on request; the page invites visitors to request a demo or contact Zeta.