Bright Analytics vs Improvado
Bright Analytics
brightanalytics.comImprovado
improvado.ioSide by side
| Figure | Bright Analytics | Improvado |
|---|---|---|
| Price from | £250/mo | $100/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 4 |
| Spec score · Marketing Analytics Software | 8.1 (#11) | 7.8 (#19) |
| Data pipelines | Pipeline Manager collects marketing platform data into a data warehouse Bright Analytics provides and manages, with pipelines monitored 24/7 by its team. | The platform automates extraction, loading, transformation, governance, reporting, and insights across marketing data. |
| Founded | 2012 | 2015 |
| Headquarters | 64 Southwark Bridge Road, London, SE1 0AS, United Kingdom | San Diego, California, United States |
| Integrations | The integrations page lists 77 integrations, including BigQuery, Snowflake, Google Ads, Meta Ads, GA4, Salesforce, and Shopify. | Its integrations page lists more than 1,381 data source integrations across 15 categories. |
| Product | Bright Analytics combines marketing data pipelines, an analyst-led semantic model, and reporting and visualisation in one platform. | Improvado describes itself as an AI-powered marketing intelligence and analytics platform for large enterprises and agencies. |
| Security | Bright Analytics says it supports two-factor authentication for all user accounts and SSO for customers using a central authentication provider. | Improvado says it holds a SOC 2 Type II report examined by BARR Advisory, and its latest audit was completed with no findings. |
| Support | Bright Analytics describes its offering as a platform plus a hands-on data solutions partner, with collaborative implementation and ongoing support. | Premium Customer Support is included with the Advanced and Enterprise plans. |
Plans
Bright Analytics
- Taxonomy Manager£250 a month
- Semantic Layer£500 a month
- Marketing Analytics Platform£750 a month
Improvado
- MCP Only$100 a month
- AdvancedPriced on request
- EnterprisePriced on request
- Free LimitedPrice not published
In their own words
Bright Analytics
Bright Analytics has no write-up on Specifiction yet; its figures are above.
Improvado
Improvado is an AI-powered marketing intelligence and analytics platform for large enterprises and agencies. It automates the movement and management of marketing data, from extraction and loading through transformation, governance, reporting, and insights. Its integrations catalog lists more than 1,381 sources across 15 categories, and data can be loaded to customer-owned or managed warehouses or connected to BI tools. Users can authenticate pre-built connectors, or request custom ones; the platform handles pagination, rate limits, token refresh, and batching for multi-account extraction. Its AI Agent can answer questions, provide dashboards and recommendations, automate reporting, detect anomalies, and forecast outcomes. An MCP and OpenAPI interface can connect AI agents, including Claude and Codex, to marketing data. Improvado says it holds a SOC 2 Type II report; its Trust Center lists CCPA, GDPR, HIPAA, and SOC 2 Type 2 compliance areas. The Free Limited plan includes 50 MCP actions per week and one workspace. MCP Only costs $100 a month and includes 2M rows per year, daily sync, 300 MCP actions per week, and one workspace.