Brighter Vision vs Willow Practice

Brighter Vision has no write-up on Specifiction yet; its figures are above.

Willow Practice is a website builder for licensed mental-health clinicians and private-practice therapists. Clinicians can publish bios, specialties, fees, insurance information, and a way for prospective clients to book a consultation. Practice owners can create a shared homepage, invite therapists by email, and give each clinician a profile page under the practice brand. The available templates are Minimal, Warm, and Modern, and custom domains are supported with DNS and SSL handled by the service. Therapist profiles can include a booking link; Pro includes AI Bio Studio to help create website copy. Stripe processes payments, and Willow Practice says it does not store card details. The Free plan costs nothing and covers individual therapist websites; Pro costs $49 a month billed monthly, and Group Practice costs $49 a month billed per seat monthly. The service uses HTTPS in transit, encrypted storage at rest, and hashed passwords. It is not a HIPAA Business Associate and is not designed to store protected health information. After cancellation, account data is retained for 90 days before permanent deletion, and published site content can be exported.