Fabricate From $20/mo · Free plan 8.9 Visit Willow Practice
willow-practice.com
What it is
Willow Practice is a website builder for licensed mental-health clinicians and private-practice therapists. Clinicians can publish bios, specialties, fees, insurance information, and a way for prospective clients to book a consultation. Practice owners can create a shared homepage, invite therapists by email, and give each clinician a profile page under the practice brand. The available templates are Minimal, Warm, and Modern, and custom domains are supported with DNS and SSL handled by the service. Therapist profiles can include a booking link; Pro includes AI Bio Studio to help create website copy. Stripe processes payments, and Willow Practice says it does not store card details. The Free plan costs nothing and covers individual therapist websites; Pro costs $49 a month billed monthly, and Group Practice costs $49 a month billed per seat monthly. The service uses HTTPS in transit, encrypted storage at rest, and hashed passwords. It is not a HIPAA Business Associate and is not designed to store protected health information. After cancellation, account data is retained for 90 days before permanent deletion, and published site content can be exported.
Spec sheet
- What it does
- Willow Practice is a website builder for licensed mental-health clinicians and private-practice therapists.Read 15 Oct 2026 · willow-practice.com
- Product
- Willow Practice is a website builder for licensed mental-health clinicians and private-practice therapists.Read 2 Oct 2026 · willow-practice.com
- Audience
- The service targets independent therapists and group practices.Read 15 Oct 2026 · willow-practice.com
- Security
- The privacy policy states that traffic uses HTTPS, stored data is encrypted and passwords are hashed.Read 15 Oct 2026 · willow-practice.com
- Support
- Willow describes itself as founder-run and offers human support plus optional concierge setup.Read 15 Oct 2026 · willow-practice.com
- Maker
- The service identifies Jake Oliver as its founder, who says he built it after helping his mother replace a therapy website.Read 15 Oct 2026 · willow-practice.com
- AI copy
- The product advertises AI-assisted bio and copy creation for therapist websites.Read 15 Oct 2026 · willow-practice.com
- AI writing
- The Pro plan includes the AI Bio Studio, which helps create therapist website copy.Read 2 Oct 2026 · willow-practice.com
- Analytics
- Pro includes page-view analytics grouped by week, month and all time.Read 15 Oct 2026 · willow-practice.com
- API and SDKs
- The reviewed official pages do not publish a public API, SDK or developer documentation.Read 15 Oct 2026 · willow-practice.com
- Booking
- Therapist pages can show a booking link and the free plan includes a standard booking button.Read 15 Oct 2026 · willow-practice.com
- Booking links
- Therapist profiles include a booking link field, with calendly.com shown as an example.Read 2 Oct 2026 · willow-practice.com
- Calendar and inquiries
- Growth supports calendar embedding and requests for non-clinical appointments.Read 15 Oct 2026 · willow-practice.com
- Cancellation
- Customers can cancel from the dashboard, with access continuing through the billing period.Read 15 Oct 2026 · willow-practice.com
- Concierge pricing
- Concierge setup costs $199 for solo therapists and $399 for group practices.Read 15 Oct 2026 · willow-practice.com
- Cookies
- The service says it uses one session cookie and no tracking or advertising cookies.Read 15 Oct 2026 · willow-practice.com
- Custom domains
- Pro customers can use a domain they already own, with Willow handling DNS and SSL setup.Read 15 Oct 2026 · willow-practice.com
- Data export
- Users may export published site content and can request immediate deletion by contacting Willow.Read 15 Oct 2026 · willow-practice.com
- Data retention
- After cancellation or deletion, account data is retained for 90 days before permanent deletion.Read 15 Oct 2026 · willow-practice.com
- Email integration
- Resend is used for transactional email delivery.Read 15 Oct 2026 · willow-practice.com
- Email service
- Resend is used for transactional email delivery.Read 2 Oct 2026 · willow-practice.com
- Funding and ownership
- Willow states that it is independently owned, founder-run, has no parent corporation and takes no venture capital.Read 15 Oct 2026 · willow-practice.com
- Google Business Profile
- Growth includes guidance for eligible Google Business Profiles.Read 15 Oct 2026 · willow-practice.com
- Google integration
- Growth displays Google Search Console impressions, clicks and search terms inside Willow.Read 15 Oct 2026 · willow-practice.com
- Group practice
- Group accounts provide a shared homepage and separate therapist profile pages under one brand.Read 15 Oct 2026 · willow-practice.com
- Group workflow
- Practice owners can create a shared homepage, invite therapists by email, and give each member an individual profile page under the shared brand.Read 2 Oct 2026 · willow-practice.com
- HIPAA status
- Willow says it is not a HIPAA Business Associate and must not be used for protected health information.Read 15 Oct 2026 · willow-practice.com
- Hosting
- Website hosting is included with every plan without a separate hosting charge.Read 15 Oct 2026 · willow-practice.com
- Licence
- The reviewed official pages do not identify an open-source licence or make the software source available.Read 15 Oct 2026 · willow-practice.com
- Notable news
- The home page announces a podcast called Behind the Couch launching November 2, 2026.Read 15 Oct 2026 · willow-practice.com
- Payment integration
- Stripe processes payments and Willow says it does not retain card details.Read 15 Oct 2026 · willow-practice.com
- Profile editing
- Therapists can edit their own bios, photos, specialties, insurance details and booking links.Read 15 Oct 2026 · willow-practice.com
- Public content
- Information published on a Willow site is public at the Willow or custom-domain URL.Read 15 Oct 2026 · willow-practice.com
- Publishing
- The service lets therapists publish websites listing bios, specialties, fees, insurance, and a way for prospective clients to book a consultation.Read 2 Oct 2026 · willow-practice.com
- Refund limit
- The terms state that partial billing-period refunds are not offered.Read 15 Oct 2026 · willow-practice.com
- Self-hosting
- The reviewed official pages do not describe self-hosting or an on-premises deployment option.Read 15 Oct 2026 · willow-practice.com
- SEO
- SEO fields, smart suggestions and Search Console reporting are provided across paid tiers.Read 15 Oct 2026 · willow-practice.com
- Technical requirements
- The FAQ says there is nothing to install, configure or code, indicating browser-based use.Read 15 Oct 2026 · willow-practice.com
- Templates
- The product offers five therapist templates named Minimal, Warm, Modern, Harmony and Still.Read 15 Oct 2026 · willow-practice.com
Plans and prices
Free Free forever individual therapist websites only · willow-practice.com/@handle profile · Minimal template · basic SEO fields · standard booking button · Powered by Willow footer Read 15 Oct 2026 · willow-practice.com
Group $49 a month per therapist seat monthly Pro features per therapist · white-glove onboarding · shared dashboard · individual therapist websites · one group invoice · seats change anytime · optional $399 Concierge Read 15 Oct 2026 · willow-practice.com
Group Practice $49 a month per seat monthly Pro features per therapist · shared dashboard · white-glove onboarding · individual therapist websites · one group invoice · seats change anytime · optional Concierge add-on ($399) Read 2 Oct 2026 · willow-practice.com
Pro $49 a month monthly five templates · enhanced SEO suggestions · custom-domain setup · analytics · no Willow branding · priority support · optional $199 Concierge Read 15 Oct 2026 · willow-practice.com
Growth $99 a month monthly everything in Pro · Google Search Console data · inquiry and booking-click tracking · monthly recommendations · calendar embedding · non-clinical appointment requests · Google Business Profile guidance Read 15 Oct 2026 · willow-practice.com
Strong points and limits
Strong points
- Supports individual clinician profiles and shared practice homepages.
- Includes custom domains with DNS and SSL handling.
- Free plan costs nothing.
- Published site content can be exported after cancellation.
Limits
- Not a HIPAA Business Associate.
- Not designed to store protected health information.
- Account data is deleted after 90 days following cancellation.
- Partial-period refunds are not offered.
Who it suits
It suits licensed clinicians and private-practice therapists who need a website with practice information and consultation booking. Group practices may use the shared homepage and individual therapist profiles, but the service is not intended for protected health information.
Verdict
Willow Practice covers clinician websites, group profiles, and booking links, with a free individual option and paid plans from $49 a month. Its HIPAA status and post-cancellation data retention are important constraints for practice owners to consider.
Where Specifiction places it
- Medical Website Builders#10 of 238.2
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