FrontDesk vs Willow Practice
FrontDesk
frontdesk.careWillow Practice
willow-practice.comSide by side
| Figure | FrontDesk | Willow Practice |
|---|---|---|
| Price from | $299/mo | $49/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 5 | 5 |
| Spec score · Medical Website Builders | 8.9 (#3) | 8.2 (#10) |
| Security | FrontDesk states that it is HIPAA compliant and SOC 2 Type II certified, with TLS 1.3 encryption in transit and AES-256 encryption at rest. | The privacy policy states that traffic uses HTTPS, stored data is encrypted and passwords are hashed. |
| Support | The contact page lists email support at [email protected] and a stated response time of 24–48 hours. | Willow describes itself as founder-run and offers human support plus optional concierge setup. |
| What it does | FrontDesk provides an AI receptionist for healthcare and service practices that answers calls, schedules appointments, sends texts, records calls and handles patient inquiries. | Willow Practice is a website builder for licensed mental-health clinicians and private-practice therapists. |
Plans
FrontDesk
- FreeFree
- Free planFree
- Pro$299 a month
- Elite$599 a month
- EnterprisePriced on request
Willow Practice
- FreeFree
- Group$49 a month
- Group Practice$49 a month
- Pro$49 a month
- Growth$99 a month
In their own words
FrontDesk
FrontDesk offers healthcare practices a website on their own domain, with practice-specific content and online booking on every page. It generates pages and copy from practice details for review before publication, and connects scheduling to real-time availability in the FrontDesk calendar. Templates are listed for veterinary, dental, med spa, therapy, and home care practices, with additional specialties including primary care, pediatrics, and chiropractic. FrontDesk says practices own their domain, content, and site and can leave with them. Its broader platform also lists a 24/7 AI receptionist, appointment booking, two-way texting, call analytics, reminders, intake forms, and team management. FrontDesk states that it is HIPAA compliant and SOC 2 Type II certified; a signed BAA is included with all plans before patient data is processed. The free plan includes a booking page and basic dashboard. Pro costs $299 a month, and new signups receive a 14-day Pro trial with no credit card required to start free.
Willow Practice
Willow Practice is a website builder for licensed mental-health clinicians and private-practice therapists. Clinicians can publish bios, specialties, fees, insurance information, and a way for prospective clients to book a consultation. Practice owners can create a shared homepage, invite therapists by email, and give each clinician a profile page under the practice brand. The available templates are Minimal, Warm, and Modern, and custom domains are supported with DNS and SSL handled by the service. Therapist profiles can include a booking link; Pro includes AI Bio Studio to help create website copy. Stripe processes payments, and Willow Practice says it does not store card details. The Free plan costs nothing and covers individual therapist websites; Pro costs $49 a month billed monthly, and Group Practice costs $49 a month billed per seat monthly. The service uses HTTPS in transit, encrypted storage at rest, and hashed passwords. It is not a HIPAA Business Associate and is not designed to store protected health information. After cancellation, account data is retained for 90 days before permanent deletion, and published site content can be exported.