BrightLocal Reputation Manager vs Localo
BrightLocal Reputation Manager
brightlocal.comLocalo
localo.comSide by side
| Figure | BrightLocal Reputation Manager | Localo |
|---|---|---|
| Price from | $41/mo | $3.25/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 3 | 3 |
| Spec score · Local Marketing Software | 8.5 (#3) | 8.0 (#14) |
| Spec score · Local SEO Software | 8.4 (#19) | 7.7 (#59) |
| Spec score · SEO tools | 7.7 (#141) | 7.5 (#179) |
| Headquarters | Brighton, United Kingdom | Wrocław, Poland |
| Intended users | BrightLocal describes the Grow plan as suitable for businesses seeking to strengthen their reputation and win more customers; the company also serves agencies and consultants. | Localo describes the Single Business plan for business owners and Pro for agencies and freelancers managing multiple clients. |
| Purpose | Reputation Manager gathers customer reviews, helps businesses request feedback, monitors mentions across more than 80 sites, and lets users showcase reviews on their websites. | Localo automates local SEO work to help local businesses become more visible in Google Maps, Google search, and AI answers. |
| Support | BrightLocal describes its support as human and expert, with a global team available around the clock. | The pricing page lists support in English, Polish, French, and German, and describes personalized onboarding and a dedicated Account Manager among its support features. |
Plans
BrightLocal Reputation Manager
- Grow$65 a month
- Track$41 a month
- Manage$54 a month
In their own words
BrightLocal Reputation Manager
BrightLocal Reputation Manager helps businesses collect, monitor, answer, and display customer reviews. It gathers reviews from more than 80 sites, including Google, Facebook, Yelp, Trustpilot, TripAdvisor, OpenTable, Yellow Pages, BBB.org, Foursquare, and industry-specific platforms. Users receive new-review notifications, reports, and real-time alerts about negative feedback. Review invitations can go out through branded email, SMS, QR codes, or in-store campaigns, with automation available. Users can answer Google and Facebook reviews in BrightLocal; for other sites, it provides a link to the listing. Dashboard AI assistance can draft replies, and customizable review widgets can be added to websites without coding. The Grow plan covers one location and includes monitoring, responses, requests by email, SMS and in-store campaigns, and a website widget. It costs $65 a month billed monthly, or $584 USD billed annually ($49 / mo). The paid service has no free plan, but offers a 14-day full-access trial without a credit card. SMS requests use credits, and in-app replies to Google and Facebook reviews are limited to 350 characters.